Experience Required - 2+ years

Location - Dwarka, New delhi

Role Overview

We are looking for a Creative Strategist who understands that great advertising starts with a strong creative idea, not just good design. This role will be primarily responsible for developing creative strategies, concepts, angles, hooks, messaging, and creative directions for advertising campaigns

, while working closely with designers to turn those strategies into high-performing ad creatives.

Key Responsibilities

- Develop creative strategies for paid advertising campaigns across Meta and other digital platforms.
- Research the brand, target audience, competitors, market trends, and customer behaviour to identify creative opportunities.
- Develop creative concepts, hooks, angles, messaging frameworks, and visual directions for ad campaigns.
- Determine what the creative should communicate, how it should look, and why it should appeal to the target audience.
- Develop creative briefs for graphic designers and ensure the brief translates the strategy clearly.
- Identify different creative angles to test, including product-focused, problem/solution, emotional, lifestyle, educational, social-proof, comparison, trend-led, and offer-driven concepts.
- Analyse existing ad creatives and identify opportunities for improvement.
- Study competitor advertising, Meta Ad Library, social media trends, fashion trends, and emerging creative formats.
- Develop concepts specifically designed for creative testing and performance marketing .

- Work closely with designers to develop static ads, carousels, campaign concepts,



apparel creatives, and other visual assets.
- Use AI tools for research, ideation, visual exploration, concept development, and creative experimentation.

- Develop creative testing frameworks and recommend new concepts based on campaign learnings.
- Review creative performance and use available data to inform future creative directions.

- Continuously experiment with new visual styles, storytelling formats, hooks, and creative approaches.
- Maintain a strong understanding of branding while ensuring creatives are aligned with campaign objectives.

Requirements

- 2+ years of experience in creative strategy, advertising, performance marketing, social media, or a related creative role .

- Strong understanding of how advertising creatives influence attention, engagement, and conversions.
- Ability to think beyond "what looks valuable" and understand why a creative should work .

- Strong understanding of hooks, messaging, consumer psychology, storytelling, and visual communication.
- Experience working with designers and creating detailed creative briefs.

- Strong research and trend-spotting skills.
- Experience in Meta Ads and the Meta Ad Library is preferred.
- Strong understanding of social media, fashion, apparel, D2C, and digital advertising trends is a plus.

- Comfortable using AI tools for creative research and ideation.
- Excellent communication and presentation skills.
- Highly creative, curious, experimental, and commercially minded.

Hiring Details Budget: ₹30,000 per month

Location: Dwarka Sector 8, New Delhi

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