Role: Creative Director

Key Responsibility Areas (KRAs) & KPIs

1. AI-Driven Creative Conceptualization

KRA

- Lead ideation of event themes, narratives and immersive experiences using generative AI.
- Create AI-generated moodboards, concepts, story frames and pre-visuals for events and AV content.
- Explore and test AI tools (Midjourney, DALL·E, Runway, etc.) for creative exploration and rapid prototyping.

KPIs
- % of pitches/projects where AI-led concepts are successfully implemented
- Average turnaround time for AI concept decks and moodboards
- Client approval rate at concept stage
- Number of unique AI-generated concept directions proposed per project
- Reduction in ideation time compared to traditional workflows

2. Visual Strategy & Creative Direction

KRA

- Define and own the overall visual language for events, stages, branding, installations and videos.
- Ensure visual consistency across static, motion, AI and 3D outputs.
- Align visual direction with spatial design and experiential flow.

KPIs
- Brand & visual consistency score (internal review)
- Number of reworks due to visual misalignment (lower is better)
- Stakeholder satisfaction on visual clarity and direction
- Successful translation of concept to final execution (%)

3. Image, Video & 3D Asset Creation

KRA

- Oversee creation of AI-generated images, videos and motion visuals.
- Enhance AI outputs using Blender, After Effects, Premiere Pro, Photoshop, etc.
- Ensure output quality meets studio and client benchmarks.

KPIs
- Quality rating of final visual assets (internal + client feedback)




- Asset delivery adherence to timelines (%)
- Reduction in outsourcing cost due to in-house AI + 3D capability
- % of AI assets successfully refined into production-ready outputs

4. Event Design Visualization & 3D Rendering

KRA

- Visualize stages, installations, entrances, brand zones and environments.
- Translate ideas into photorealistic 3D renders, walkthroughs and mockups.
- Support production and approvals through accurate visual representation.

KPIs
- Approval rate of 3D visuals in first or second round
- Accuracy score between 3D visualization and on-ground execution
- Time taken to deliver renders post-brief
- Number of visualization-led design decisions adopted by clients

5. Team Leadership & Collaboration

KRA

- Guide designers and artists on AI workflows and best practices.
- Collaborate with client servicing, production, operations and design teams.
- Enable smooth creative-to-execution handover.

KPIs
- Team adoption rate of AI tools and workflows
- Reduction in dependency bottlenecks during creative execution
- Cross-team collaboration feedback score
- Number of internal AI training or knowledge-sharing sessions conducted

6. Client Pitching & Creative Presentations

KRA





- Create high-impact pitch decks, AI visuals, videos and walkthroughs.
- Present creative vision and AI-driven storytelling to clients.
- Support business development with compelling visuals.

KPIs
- Pitch success / conversion rate
- Client feedback on presentation quality
- Average pitch preparation turnaround time
- Contribution of creative visuals to deal closures (%)

7. Trendspotting, R&D; & Innovation

KRA

- Track global trends in AI, 3D, motion design and experiential storytelling.
- Experiment with new tools, workflows and creative techniques.
- Continuously elevate studio output and competitive edge.

KPIs
- Number of current tools/workflows tested per quarter
- Innovation ideas implemented in live projects
- Studio differentiation feedback (clients & leadership)
- Contribution to studio IPs, toolkits or signature styles

8. Efficiency, Process & Scalability

KRA

- Optimize creative workflows using AI to improve speed and scalability.
- Balance creativity with feasibility, timelines and budgets.
- Ensure process documentation for repeatable AI + 3D workflows.

KPIs
- Reduction in creative production timelines
- Cost savings through AI-assisted workflows
- Process documentation completeness
- Repeatability of AI pipelines across projects

Overall Performance Indicators

- Client satisfaction score
- Creative excellence rating
- Revenue influence via pitches and upsells
- Studio innovation impact

Pay: ₹700,000.00 - ₹1,000,000.00 per year

Work Location: In person

📌 Creative Director (Vikaspuri)
🏢 Shivam Video
📍 Vikaspuri