Underrated Club is a homegrown streetwear brand built around individuality, self-expression and youth culture . We’re looking for a Content Writer who can help us sound as distinct as we look.

What You’ll Do

- Write content for our website, blogs, product pages, social media, campaigns and emailers .
- Create sharp, engaging content around streetwear, fashion, culture, trends and Gen-Z .
- Write product descriptions that sell without sounding salesy.
- Develop campaign hooks, headlines, taglines and social copy.
- Create SEO-friendly blogs that are actually worth reading.
- Research trends and turn them into relevant content.
- Maintain a consistent Underrated Club voice across platforms.

What We’re Looking For

- 1–3 years of experience in content/copywriting.
- Excellent English and strong storytelling skills.
- Understanding of SEO and digital content .
- A robust interest in streetwear, fashion, music and internet culture .
- Someone who knows how to write for Gen-Z without trying too hard.
- A portfolio that shows range and personality.

D2C, fashion or streetwear experience is a plus. Think You’re a Fit?

📌 Content Writer (Pune)
🏢 Underrated Club
📍 Pune