- Build and execute the overall content strategy for Lanstitut across social media platforms
- Own the brand narrative and ensure consistency in tone, messaging, and positioning
- Plan monthly and quarterly content calendars aligned with campaigns and business objectives
- Translate business goals into transparent content themes, formats, and storylines
- Collaborate with designers, video editors, and performance marketers to create high-impact content
- Review, edit, and optimise content to maintain quality and relevance
- Analyse content performance and refine strategy based on insights and trends
- Stay updated with social media trends, audience behaviour, and platform best practices
Requirements
- 2–3 years of proven experience as a Content Strategist or similar role
- Graduation is mandatory
- Strong understanding of social media platforms and content ecosystems
- Excellent storytelling, writing, and editing skills
- Ability to think strategically and execute consistently
- Experience in building brand voice and long-term narratives
- Ability to work independently and take ownership of outcomes
📌 Content writer and strategist (Kozhikode)
🏢 Lanstitut
📍 Kozhikode
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