Content Strategist cum Social Media Growth ManagerCompany: DAV AND KAPS PRIVATE LIMITED

Brand: LIEERA – Feminine Hygiene

Location: Greater Noida, Uttar Pradesh

Employment Type: Full-time

Experience: 2–4 Years

Department: Marketing & Brand

About LIEERALIEERA is a feminine hygiene brand by DAV AND KAPS, committed to providing quality menstrual hygiene products while promoting awareness, comfort, confidence, and better menstrual health practices.

We are looking for a Content Strategist cum Social Media Growth Manager who can combine creativity with a strong understanding of social media growth.

The ideal candidate will be responsible for developing LIEERA's content strategy, managing social media channels, creating engaging content, driving audience growth, and building a strong digital community around the brand.

This is a hands-on role for someone who understands that successful social media requires both great content and consistent growth strategies.

Key Responsibilities1.

Content

Strategy

- Develop and execute LIEERA's monthly and quarterly content strategy.
- Build content calendars across Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms.
- Define content pillars, themes, formats, and communication priorities.
- Develop creative concepts based on audience insights, trends, campaigns, and brand objectives.
- Create content strategies for awareness, engagement, community building, and conversion.
- Ensure consistency in LIEERA's brand voice and communication.

2.

Social Media

Growth
- Take ownership of LIEERA's organic social media growth.
- Develop strategies to increase followers, reach, engagement, shares, saves, views, and community participation.
- Identify opportunities for organic growth through trends, collaborations, UGC, creators, and topical content.
- Study platform algorithms and continuously test new formats and approaches.
- Analyse competitors and relevant brands to identify growth opportunities.
- Develop strategies to improve content discoverability and reach new audiences.
- Track growth against defined monthly and quarterly KPIs.

3.

Content

Creation
- Conceptualise and coordinate:
- Instagram Reels
- Short-form videos
- Carousels
- Static posts
- Stories
- Educational content
- Memes
- Interactive content
- UGC
- Write captions, hooks, scripts, headlines, CTAs, and social media copy.
- Develop Reel concepts and scripts that are relevant, engaging, and platform-native.
- Work with designers, video editors, photographers, and creators to execute content.
- Ensure content is delivered according to the planned calendar.

4. Trend & • Social Listening
- Stay updated with Instagram, YouTube, Facebook, and emerging social media trends.
- Identify trending formats, sounds, conversations, memes, and cultural moments relevant to LIEERA.
- Convert relevant trends into brand-appropriate content opportunities.
- Monitor audience conversations, comments, mentions, and competitor activity.




- Identify emerging topics and consumer conversations around menstrual health and women's wellness.

5.

Campaign

Development
- Develop and execute social media campaigns for LIEERA.
- Conceptualise campaign themes, hooks, messaging, content formats, and execution plans.
- Support campaigns around:
- Product launches
- Menstrual Hygiene Day
- Women's Day
- Awareness initiatives
- College activations
- Product sampling
- Influencer campaigns
- Festive and cultural moments
- Coordinate with internal teams and external creative partners for campaign execution.

6. Influencer & • Creator Marketing
- Identify relevant influencers, micro-influencers, creators, educators, and communities.
- Develop influencer campaign concepts and creative briefs.
- Coordinate with creators and ensure timely content delivery.
- Review creator content for brand relevance and quality.
- Develop UGC strategies to increase authenticity and social proof.
- Track creator campaign performance and learnings.

7.

Community

Building
- Build and nurture LIEERA's online community.
- Monitor and respond to relevant comments, DMs, mentions, and conversations.
- Identify audience questions and pain points that can become content opportunities.
- Develop interactive formats such as polls, Q&As;, quizzes, challenges, and community campaigns.
- Encourage meaningful conversations around menstrual hygiene and women's wellness.

8. Performance & • Analytics
- Track and report social media performance on a weekly and monthly basis.
- Monitor:
- Follower growth
- Reach
- Impressions
- Engagement rate
- Video views
- Watch time
- Shares
- Saves
- Profile visits
- Website traffic
- Community growth
- Identify high-performing and underperforming content.
- Use analytics to improve future content and growth strategies.
- Conduct regular content experiments and A/B testing where appropriate.
- Provide actionable recommendations based on performance data.

9. Website & • Content Marketing
- Support LIEERA's website and blog content strategy.
- Develop educational content around menstrual hygiene, women's wellness, and product awareness.
- Work with SEO/performance teams to identify relevant content opportunities.
- Repurpose high-performing social content into blogs, website content, email communication, and other digital formats.

10.

Menstrual

Health &

• Awareness CommunicationDevelop responsible and engaging content around:
- Menstrual hygiene
- Period care
- Sanitary pad usage
- Safe disposal
- Menstrual health
- Period myths and facts
- Women's wellness
- Hygiene practices
- Common menstrual concerns

Health-related content must be factual,



responsible, and appropriately reviewed before publication. RequirementsExperience
- 2–4 years of experience in Social Media, Content Marketing, Content Strategy, Digital Marketing, or Brand Marketing.
- Proven experience in growing social media accounts or digital communities.
- Experience with consumer-facing brands is preferred.
- Experience in FMCG, D2C, Beauty, Wellness, Healthcare, Personal Care, Lifestyle, or similar categories will be an advantage.

Must-Have Skills
- Strong understanding of Instagram and short-form video.
- Strong content ideation and copywriting skills.
- Understanding of organic social media growth.
- Knowledge of social media algorithms and trends.
- Ability to read and interpret social media analytics.
- Strong storytelling and creative thinking.
- Understanding of influencer and UGC marketing.
- Ability to create and manage content calendars.
- Strong communication and project coordination skills.
- Ability to work independently and meet deadlines.

Tools & PlatformsExperience with the following is preferred:
- Instagram
- YouTube
- Facebook
- LinkedIn
- Meta Business Suite
- Google Analytics
- Canva
- CapCut
- Google Trends
- ChatGPT / AI content tools
- SEO & keyword research tools

Knowledge of Adobe Photoshop, Illustrator, Premiere Pro, or similar tools will be an added advantage. Key Performance IndicatorsThe role will be measured against:

- Organic follower growth
- Reach and impressions
- Engagement rate
- Video views and watch time
- Shares and saves
- Community growth
- Content consistency
- Creator/UGC performance
- Website traffic from social platforms
- Overall improvement in social media performance

Who Should Apply?You should apply if you are someone who can look at a social media account and immediately think:

“I know what content we should create, why people will engage with it, and how we can grow this page.”

We are looking for a person who is creative but data-driven, trend-aware but brand-conscious, and strategic but hands-on.

A strong portfolio or examples of social media pages/campaigns you have managed will be highly preferred.

Why Join LIEERA?

- Chance to build the digital presence of a growing feminine hygiene consumer brand.
- High ownership across content and social media growth.
- Exposure to brand building, influencer marketing, campaigns, and digital marketing.
- Opportunity to experiment with new content formats and growth strategies.
- Work on meaningful awareness initiatives around menstrual health and hygiene.
- Fast-paced and entrepreneurial working environment.

Apply NowIf you are passionate about content, social media, digital culture, and building brands, we'd love to hear from you. Send your CV + Portfolio/Work Samples at [email protected]

Subject: Application – Content Strategist cum Social Media Growth Manager | LIEERA

DAV AND KAPS PRIVATE LIMITED

LIEERA – Feminine Hygiene

Greater Noida, Uttar Pradesh

📌 Content Strategist (India)
🏢 DAV u0026 KAPS
📍 India