CONTENT WRITER & CONTENT STRATEGIST – HITFAMELocation: Delhi NCR
Work Mode: Full-Time | Work From Office
Experience: 2–6 Years
Department: Content & Marketing
Industry: Entertainment | Media | Technology | Creator Economy
ABOUT HITFAMEHitFame is an AI-powered entertainment and creator growth platform connecting actors, singers, influencers, artists, models, filmmakers, photographers, dancers, and creators with opportunities, collaborations, brands, and the wider entertainment ecosystem.
HitFame enables talent to showcase their work, discover opportunities, build their personal brand, connect with industry professionals, and grow their careers through technology and AI.
As HitFame continues to scale, content will play a critical role in building our brand, engaging our users, driving growth, and establishing HitFame as a solid voice within the entertainment and creator ecosystem.
ABOUT THE ROLEWe are looking for a creative, versatile, and highly driven Content Writer & Content Strategist who can take ownership of content across the entire HitFame ecosystem.
This is not a role limited to writing blogs.
The person will be responsible for creating content for:
- HitFame Mobile App
- Website
- Social Media
- Advertising & Marketing Campaigns
- News & Editorial
- Articles & Blogs
- User Communication
- Push Notifications
- In-App Communication
- Reels & Video Scripts
- Brand Communication
- Product Communication
- Subscription & Conversion Communication
The ideal candidate should be able to understand a brief, identify the target audience, develop the right messaging, and turn ideas into content that is clear, engaging, creative, relevant, and business-focused. You should be equally comfortable writing a high-converting ad copy, an entertainment news article, an SEO blog, an Instagram caption, an in-app message, a Reel script, or long-form industry content.
KEY RESPONSIBILITIES1. ? HITFAME APP CONTENT & PRODUCT COMMUNICATIONThe candidate will be responsible for developing and maintaining high-quality content across the HitFame mobile application.
This is a core responsibility of the role.
Content responsibilities will include
- App onboarding screens
- Home-screen content
- Profile-related prompts
- Feature descriptions
- Opportunity-related communication
- Premium & Professional plan content
- Subscription and upgrade communication
- In-app promotional banners
- In-app pop-ups
- Push notifications
- User alerts and announcements
- Empty-state messages
- Tooltips and in-app guidance
- User education content
- CTA messaging
- User activation communication
- Engagement and retention communication
- New feature launch communication
- Campaign-specific in-app communication
- Messages encouraging users to create content and complete their profiles
- Communication encouraging users to explore opportunities
- Upgrade and conversion communication
- Premium and Professional user journeys
- FAQ and help-related content
The candidate must be able to create short, clear, engaging, and action-oriented microcopy that improves user experience and helps users understand the value of HitFame. The objective is not simply to put words on a screen.
The candidate should understand
What should the user see?
What should the user understand?
What action should the user take?
The content should contribute to user experience, engagement, activation, retention, and conversion.
- ✍️ ADVERTISING & MARKETING CONTENT
- Write compelling ad copies for Meta, Google, YouTube, Instagram, and other digital platforms.
- Develop multiple copy variations for A/B testing.
- Create headlines, hooks, CTAs, descriptions, and promotional messaging.
- Develop conversion-focused content for HitFame Premium and Qualified plans.
- Create content for app downloads, user acquisition, subscriptions, lead generation, and brand campaigns.
- Work closely with the Digital Marketing and Performance Marketing teams on campaign messaging.
- Develop creative concepts and campaign communication.
3. ? WEBSITE CONTENTTake ownership of content across the HitFame website, including:
- Homepage
- Landing pages
- Product pages
- Subscription pages
- Feature pages
- Campaign landing pages
- About pages
- FAQs
- User guides
- SEO pages
- Talent-related pages
- Blog and editorial sections
Work with the marketing, product, design, and technology teams to ensure website content supports both user experience and business objectives.
- ? NEWS & EDITORIAL CONTENTDevelop engaging and publication-ready entertainment and creator-economy content, including:
- Entertainment news
- Celebrity news
- Industry updates
- Creator economy stories
- Talent-related stories
- Industry trends
- Interviews
- Explainer articles
- Listicles
- Trending stories
- Opinion-led articles
- Entertainment features
The candidate should be capable of researching topics independently and converting them into accurate, engaging, readable, and well-structured content.
- ? ARTICLES & BLOGS
- Research, write, edit, and publish high-quality articles and blogs.
- Develop SEO-friendly long-form content.
- Conduct basic keyword and topic research.
- Create content around entertainment, creators, talent, social media, technology, AI, career opportunities, and industry trends.
- Maintain editorial quality, accuracy, readability, and consistency.
- Repurpose long-form content into social posts, reels, carousels, and short-form videos.
6. ? SOCIAL MEDIA CONTENTDevelop content for HitFame's social media platforms, including:
- Instagram
- Facebook
- YouTube
- LinkedIn
- X
- Threads
- Snapchat
- Other relevant digital platforms
Responsibilities include:
- Captions
- Posts
- Carousels
- Reels
- Stories
- Hooks
- Polls
- Engagement content
- Campaign content
- Community communication
- Promotional content
The candidate should understand that content must be adapted to the platform and audience, rather than simply reposted across every channel.
- ? REELS, VIDEO & SCRIPT WRITINGCreate creative and engaging scripts for:
- Instagram Reels
- YouTube Shorts
- YouTube videos
- Founder videos
- Brand videos
- Product videos
- Explainer videos
- Promotional videos
- Educational content
- Entertainment content
- Influencer collaborations
Strong understanding of hooks, storytelling, pacing, retention, CTAs, and short-form content formats will be highly preferred.
- ? CONTENT FOR GROWTH & CONVERSIONContent at HitFame should not simply be creative—it should contribute to business growth.
The candidate will work with the marketing and growth teams to develop content designed to:
- Increase app downloads
- Increase registrations
- Increase engagement
- Promote Premium and Professional plans
- Generate leads
- Improve conversions
- Promote opportunities
- Build user trust
- Increase brand awareness
- Improve retention
- Encourage users to become active on the platform
9. ? SEO & ORGANIC CONTENT
- Create SEO-optimized articles, blogs, and website content.
- Conduct keyword and topic research.
- Understand search intent.
- Optimize headlines, headings, metadata, internal links, and content structure.
- Work with Google Search Console, Google Analytics, Ahrefs, SEMrush, or similar tools.
- Identify content opportunities that can generate organic traffic.
10. ?️ WORDPRESSWorking knowledge of WordPress is required. The candidate should be comfortable with:
- Creating and publishing articles
- Editing website pages
- Formatting content
- Uploading images and media
- Managing categories and tags
- Basic SEO implementation
- Updating existing website content
- Working with WordPress plugins where required
11. ? AI & CONTENT TECHNOLOGYHitFame is an AI-powered company, and our content team should understand how to use AI intelligently. The candidate should have practical knowledge of tools such as:
- ChatGPT
- Claude
- Gemini
- Perplexity
- Canva AI
- Grammarly
- AI research tools
- AI content and SEO tools
AI should be used to:
- Research faster
- Generate ideas
- Develop content variations
- Improve productivity
- Analyze content
- Assist with SEO
- Accelerate content workflows
However, the candidate must be capable of editing, fact-checking, refining, and humanizing AI-assisted content. We are looking for someone who understands how to combine human creativity + AI efficiency.
- ? CONTENT STRATEGY & BRAND VOICE
- Help establish and maintain HitFame's tone of voice across platforms.
- Develop content pillars and themes.
- Maintain consistency across marketing, editorial, product, app, and social communication.
- Develop and maintain content calendars.
- Identify trending topics and timely opportunities.
- Develop new content formats to increase engagement and reach.
- Ensure all content reflects HitFame's brand positioning.
13. ? CROSS-FUNCTIONAL COLLABORATIONWork closely with:
- Digital Marketing
- Performance Marketing
- Social Media
- Design
- Product
- Technology
- Sales
- Talent Management
- Business Development
- Founder's Office
Translate business, product, marketing, and growth requirements into clear and effective content. REQUIRED SKILLS & QUALIFICATIONS
- 2–6 years of professional content writing experience.
- Excellent English writing and communication skills.
- Strong grammar, sentence structure, editing, and storytelling abilities.
- Proven experience creating:
- Ad copies
- Articles
- Blogs
- News
- Social media content
- Website content
- App content
- Marketing communication
- Product communication
- Video/Reel scripts
- Strong understanding of digital marketing and social media.
- Working knowledge of WordPress.
- Basic understanding of SEO and content optimization.
- Ability to independently research and develop content.
- Ability to manage multiple content formats and deadlines.
- Strong attention to detail.
PREFERRED INDUSTRY EXPERIENCEExperience in the following industries will be a strong advantage:
- Media
- Entertainment
- Celebrity Management
- Talent Management
- Digital Media
- Advertising
- Creator Economy
- OTT
- Publishing
- News
- Social Media
- Technology
- Startups
Candidates who understand the Indian entertainment industry, celebrities, creators, influencers, artists, and digital culture will be preferred.
📌 Content Writer (Delhi)
🏢 HitFame
📍 Delhi