Organization Brief

GUS Global Services is the Indian arm of Global University Systems, a Netherlands-based organisation. GUS Global provides services to its academic partners, including UPES and Pearl Academy in India.

We're proud to be recognised as a Great Place to Work, and we believe culture fit is just as important as skill fit. We'd encourage you to explore the links below to get a feel for our people, our work, and the stories that make us who we are:

LinkedIn page: https://www.linkedin.com/company/ggsindia/about/

Website: https://www.gusindia.global/

The opportunity is with UPES

UPES is a top-ranked, UGC-recognised, private university based in Dehradun, Uttarakhand. As per the National Institutional Ranking Framework (NIRF) 2025, the Ministry of Education, Government of India, UPES has been ranked 45 among universities, with a rank of 18 in Law, 36 in Management, and a rank of 43 in Engineering

Website - https://www.upes.ac.in

Role Overview The Marketing Manager – Content will be responsible for end-to-end content production and execution for UPES across brand, admissions, academic, student, faculty, alumni and institutional narratives.

The role will work closely with the Deputy Director – Marketing in shaping the content strategy and will translate the agreed brand and marketing priorities into a strong, engaging and consistent content pipeline.

The individual will be expected to identify compelling stories across the university, develop them into relevant content formats and own the process from ideation and conceptualisation through production, publishing and performance review, with a strong focus on video-first and digital content.

Experience: 7–10 years

Key Responsibilities

- Content Planning & Strategy

- Work with the Deputy Director – Marketing to develop and refine UPES’s content strategy and priorities.
- Translate marketing and brand objectives into clear content themes, ideas and formats.
- Develop and manage the content calendar and production pipeline.
- Identify opportunities for always-on, campaign-led, reactive and trend-led content.




- Develop repeatable content formats and franchises that can build a distinctive UPES content identity.

2. Content Production & Storytelling
- Own end-to-end content production from ideation and conceptualisation to scripting, production, editing, publishing and optimisation.
- Develop engaging Reels, Shorts, videos, interviews, student stories, faculty content, testimonials, campus stories and other digital formats.
- Develop concepts, hooks, scripts, storyboards/shot lists and creative briefs.
- Work closely with internal creative teams, production agencies, photographers, videographers, editors and freelancers.
- Ensure timely delivery and high creative and editorial standards across all content.

3. Story Mining
- Proactively identify compelling stories across students, faculty, alumni, research, industry partnerships, careers, campus life and institutional achievements.
- Build relationships across the university to create a continuous pipeline of stories and content opportunities.
- Convert complex academic and institutional narratives into accessible, engaging and relevant content.

4. Digital & Social Content
- Develop platform-appropriate content for Instagram, YouTube, LinkedIn and other relevant channels in collaboration with the social media team.
- Stay abreast of emerging formats, trends, creators and audience behaviour.
- Ensure content is relevant, engaging, authentic and consistent with the UPES brand.
- Collaborate with the performance marketing team to identify and amplify high-performing content.

5. Content Performance
- Track and analyse content performance across reach, engagement, views, watch time, completion, shares and other relevant metrics.




- Use insights to improve content concepts, formats, storytelling and production.
- Share regular content performance insights and recommendations with the marketing team.

6. Student & Creator Content
- Build and manage a network of student creators and contributors.
- Identify opportunities for authentic student-led storytelling.
- Explore relevant external creator collaborations in line with the UPES brand and marketing objectives.

Success Measures
- Consistent delivery of high-quality content across priority platforms.
- Growth in reach, engagement and video performance.
- Development of successful and repeatable content formats.
- Stronger, more distinctive and contemporary UPES storytelling.
- Improved content production quality, efficiency and turnaround time.
- Increased engagement with prospective students.
- Contribution of content to brand, marketing and admissions objectives.

Candidate Profile The ideal candidate will:

- Have 7–10 years of experience in content marketing, digital marketing, media, advertising, branded content or a related field.
- Have demonstrated experience in end-to-end content production, particularly video and short-form digital content.
- Be a strong storyteller with excellent conceptualisation, scripting and creative judgement skills.
- Be comfortable taking ownership of content production while working within an overall marketing strategy.
- Understand what resonates with Gen Z and younger audiences.
- Have solid knowledge of Instagram, YouTube and LinkedIn.
- Be experienced in managing creative agencies, production partners and multiple stakeholders.
- Be commercially aware and understand how content contributes to brand building, consideration and admissions.
- Be data-driven, curious, experimental and comfortable using AI-enabled content tools.
- Have a strong bias towards execution and the ability to manage multiple content projects simultaneously.

Qualifications

Bachelor’s or Master’s degree in Marketing, Communications, Mass Communication or a related discipline.

📌 Content Marketing Manager (New Delhi)
🏢 GUS Global Services India
📍 New Delhi