Company Description GENRAGE is a fashion brand focused on offering comfortable, sustainable, and high-quality clothing at budget-friendly prices. The company designs practical, naturally made apparel that aims to make everyday wear feel effortless and enjoyable. GENRAGE believes shopping should be accessible to everyone and works to provide affordable products to customers worldwide.

The brand is committed to using premium, earth-friendly materials and partnering with experienced manufacturers to ensure long-lasting quality. Team members, known as “Ragers,” share a passion for eco-conscious fashion and creating clothing that makes people feel positive.

Role Description The Content Creator role at GENRAGE is a full-time, on-site position based in Mumbai. In this role, the Content Creator develops engaging visual and written content for social media, websites, and marketing campaigns that aligns with the brand’s voice and sustainability values. Day-to-day responsibilities include planning content calendars, creating photo and video assets, writing captions and short-form copy, and collaborating with design and marketing teams on storytelling concepts.

The Content

Creator will also monitor content performance, adapt strategies based on insights, and stay updated on fashion and digital trends to keep GENRAGE’s presence fresh and relevant.



This position involves close coordination with product, merchandising, and customer experience teams to ensure content accurately reflects new collections and brand initiatives.

Qualifications

- Content creation and storytelling skills, with experience producing visual and written content for fashion or lifestyle brands.
- Strong social media and digital marketing abilities, including familiarity with major platforms (e.g., Instagram, TikTok, YouTube) and basic analytics.
- Photography, videography, and basic editing skills using common tools or apps (e.g., Adobe Creative Suite, Canva, mobile editing tools).
- Brand communication and copywriting skills, with the ability to craft clear, engaging, and brand-aligned messaging.
- Ability to plan and manage content calendars, prioritize tasks, and meet deadlines in a fast-paced environment.
- Interest in fashion, sustainability, and eco-friendly materials, with a willingness to learn and represent these values in content.
- Collaborative mindset and strong interpersonal skills to work closely with marketing, design, and product teams on-site in Mumbai.
- Relevant education or experience in content creation, marketing, communications, media, or a related field is preferred.

📌 Content Creator (Mumbai)
🏢 GENRAGE
📍 Mumbai