Content Creator — Trend & Culture

At ButterWorks - Schbang Network Co, we’re in the business of spreading creative magic.

We’re a creative company within the Schbang Network, working with ambitious brands to create content that people actually want to watch, share and talk about.

We’re looking for a Content Creator who is chronically online in the best possible way — someone who knows what’s trending before it becomes mainstream, understands internet culture, and can turn a random meme, reel format, cultural moment or conversation into a killer brand idea.

The Role

As a Content Creator, you’ll be responsible for turning what’s happening on the internet into what brands should be talking about.

You’ll

- Spot emerging trends, memes, formats, creators, conversations and cultural moments across Instagram, YouTube, X and other platforms.
- Turn trends into relevant, original and brand-right content ideas — not just copy whatever everyone else is doing.
- Write sharp scripts, hooks, captions, concepts and social copy.
- Develop short-form video ideas that are built for attention and shareability.
- Brainstorm with creative, strategy, design and production teams.
- Help build content calendars around trends, moments, launches and campaigns.
- Understand why something is going viral — and figure out how a brand can own that conversation.
- Keep a constant eye on creators, pop culture, internet behaviour and emerging formats.
- Track what performs and use those learnings to make the next piece of content better.

What We’re Looking For





You might be a great fit if:
- You instinctively know what’s trending on the internet right now.
- You spend way too much time on Instagram, YouTube, X, Reddit or whatever the next platform is.
- You can see a meme or trend and immediately think, “A brand could do something with this.”
- You have strong instincts for hooks, storytelling and what makes people stop scrolling.
- You can write — really well. Short, sharp, conversational and culturally relevant.
- You understand that trend-jacking isn't just copying a format; it's knowing when a trend is relevant, how to make it ownable, and when to leave it alone.
- You’re comfortable pitching slightly crazy ideas and defending why they could work.
- You understand creators, internet culture and how audiences actually consume content.
- You can move quickly without sacrificing quality.
- You’re curious, plugged in and constantly looking for what’s next.

Experience

1–3 years of experience in content, social media, creative agencies, media, creator ecosystems or brand marketing is preferred — but we care more about your content instincts than your resume.

If you have a killer portfolio, a strong personal page, have built communities, created content that has travelled, or simply have an obsessive understanding of the internet, we want to see it.

Location: Mumbai

Work mode: Full time, on-site The simplest way to think about this role:

We don't want someone who follows trends.

- We want someone who catches them early — and knows what to do with them.

📌 Content Creator (Mumbai)
🏢 ButterWorks
📍 Mumbai