Performance Marketing Executive

Company: Alchemist Marketing Solutions

Location: Mumbai

Experience: 6 Months – 2 Years

Department: Digital / Performance Marketing

Employment Type: Full time

About the Role

Alchemist Marketing Solutions is looking for a Performance Marketing Executive who has a keen interest in digital advertising and a hands-on understanding of running paid media campaigns.

The ideal candidate should have experience working on platforms such as Google Ads, Meta Ads, and DV360 , and should be interested in learning and working across different aspects of performance marketing.

Key Responsibilities

- Plan, set up, execute, and monitor paid media campaigns across Google Ads, Meta Ads, and DV360 .
- Assist in campaign planning based on client objectives, target audiences, budgets, and KPIs.
- Monitor campaign performance and track key metrics such as CTR, CPC, CPM, CPA, conversions, reach, and ROAS .
- Analyse campaign data and identify opportunities for optimisation and improvement.
- Assist with audience research, targeting, keyword research, and campaign setup.
- Manage campaign budgets and monitor daily spends to ensure efficient utilisation.
- Prepare regular campaign performance reports and insights.
- Coordinate with creative, client servicing, and other internal teams to ensure campaigns are executed effectively.
- Stay updated with the latest trends, features, and best practices across digital advertising platforms.




- Support the team in developing strategies to improve campaign performance and achieve client objectives.

Requirements
- Minimum 6 months of hands-on experience in performance marketing / paid media.
- Practical experience with at least some of the following platforms:
- Google Ads
- Meta Ads Manager
- DV360 / Programmatic Advertising
- Basic understanding of paid media metrics such as CTR, CPC, CPM, CPA, conversions, and ROAS .
- Good analytical and numerical skills.
- Strong interest in digital marketing and performance advertising.
- Ability to understand campaign data and derive actionable insights.
- Good communication and coordination skills.
- Willingness to learn and work across multiple digital advertising platforms.

Good to Have
- Experience with Google Analytics / GA4 .
- Knowledge of Google Tag Manager and conversion tracking .
- Understanding of programmatic advertising, audiences, and remarketing.
- Google Ads, Meta, or other relevant digital marketing certifications.
- Prior experience working in an advertising or digital marketing agency .

What We’re Looking For We are looking for someone who is curious, data-driven, eager to learn, and genuinely interested in performance marketing . The candidate should be comfortable working with numbers and campaign data while being willing to take ownership of campaign execution and optimisation.

📌 Client servicing (Mumbai)
🏢 Alchemist Marketing u0026 Talent Solutions
📍 Mumbai