Client Growth & Campaign Manager

Company: Scale Up

Experience: 2–4 years

Compensation: Up to ₹8 lakh per annum, based on experience and role fit

Location: HSR, Bangalore

Work arrangement: [On-site / Hybrid]

About Scale Up

Scale Up is an integrated growth partner that helps ambitious businesses move from fragmented marketing activities to structured, scalable growth systems.

We bring together business and marketing strategy, brand and creative development, content production, media, customer acquisition and engagement—taking ideas from strategy through execution to measurable business outcomes.

About the Role

We are looking for a commercially aware, client-focused marketing professional who can manage customer relationships, coordinate integrated campaigns and creative production, interpret marketing performance and contribute to new business development.

This is a hands-on, high-ownership position. You will work closely with clients, internal specialists, creative and production partners, media teams and Scale Up’s leadership. You will be expected to understand the client’s business—not merely coordinate tasks—and help translate business priorities into well-executed marketing initiatives.

The ideal candidate combines strong relationship-management skills with practical marketing knowledge, disciplined project management, analytical ability and commercial confidence.

Key Responsibilities

1. Account Management and Customer Relationships

- Serve as the primary day-to-day contact for assigned clients.
- Develop a strong understanding of each client’s business, products, customers, competitive landscape and growth priorities.
- Translate client objectives into clear marketing briefs, campaign requirements and action plans.
- Conduct regular client reviews, status meetings and performance discussions.
- Coordinate internal and external teams to ensure commitments are delivered on time and to the required standard.
- Manage expectations, identify potential concerns early and resolve issues proactively.
- Build trusted, long-term relationships that support client retention and account growth.
- Identify opportunities to expand the scope of work based on emerging client needs.

2. Campaign and Production Management

- Coordinate integrated campaigns across digital, social media, content, performance marketing, events and other relevant channels.
- Convert approved strategies into detailed campaign plans, timelines, responsibilities and deliverables.
- Develop clear briefs for creative, content, design, video, media and production teams.
- Coordinate the development of campaign concepts, content calendars, creatives, videos, landing pages and other communication assets.
- Manage feedback, revisions and approvals between clients and execution teams.
- Maintain campaign trackers and ensure that dependencies,



budgets and deadlines remain under control.
- Support photo shoots, video production, digital content development and other production requirements when applicable.

· Manage the identification, evaluation, onboarding and coordination of models, influencers and other external talent—including briefing, negotiations, scheduling, deliverables, usage rights, brand compliance, budgets and campaign timelines.
- Ensure consistency between strategy, brand positioning, communication and final execution.
- Conduct quality checks before campaigns and creative assets are released.

3. Reporting and Performance Management

- Monitor campaign performance across relevant marketing platforms.
- Work hands-on with tools such as GA4, Meta Business Suite and Ads Manager, LinkedIn Campaign Manager, Google Ads, Looker Studio and related analytics platforms.
- Track relevant indicators such as reach, engagement, traffic, leads, CPL, CAC, conversion rates and campaign ROI.
- Create clear weekly, monthly and campaign-level performance reports.
- Translate data into practical business insights rather than merely presenting platform statistics.
- Identify performance gaps and recommend improvements in targeting, content, creative, media allocation and conversion journeys.
- Coordinate with media and performance teams to implement optimisation actions.
- Present results and recommendations confidently to clients and internal stakeholders.

4. New Client Acquisition and Business Development

- Research and identify prospective clients aligned with Scale Up’s target market.
- Support lead generation through outreach, referrals, partnerships, networking and relevant industry platforms.
- Participate in discovery meetings to understand prospective clients’ business and marketing requirements.
- Assist in developing proposals, presentations, scope documents and commercial responses.
- Coordinate pitch preparation and follow-up activities.
- Maintain an organised pipeline of prospects, discussions, proposals and next actions.
- Contribute to achieving the company’s new-business and revenue objectives.
- Represent Scale Up professionally in client meetings, networking forums and industry conversations.

What We Are Looking For

- 2–4 years of relevant experience in an advertising agency, digital marketing agency, integrated marketing company, media organisation, growth consultancy or client-side marketing team.
- A sound understanding of marketing strategy, branding,



digital marketing, content, media and campaign execution.
- Experience managing clients or working directly with business stakeholders.
- Hands-on familiarity with GA4, Meta platforms and LinkedIn marketing tools.
- Ability to interpret campaign data and convert it into actionable recommendations.
- Solid campaign, project and production-coordination skills.
- Excellent written and verbal communication.
- Confidence in client meetings, presentations and performance discussions.
- Strong attention to detail, follow-through and deadline management.
- Commercial orientation and an interest in business development.
- Ability to manage multiple clients and workstreams without losing strategic context.
- Proficiency in PowerPoint or Google Slides and Excel or Google Sheets.
- A proactive mindset with the ability to take responsibility and solve problems independently.

Good to Have

- Experience with Google Ads, Looker Studio, CRM platforms, email-marketing tools or marketing-automation systems.
- Exposure to creative production, video shoots, content development or media planning.
- Experience preparing marketing proposals or participating in new-business pitches.
- Understanding of lead funnels, customer journeys and conversion optimisation.
- Experience working with founders, CXOs or mid-market businesses.

How Success Will Be Measured

- Client satisfaction, retention and relationship quality.
- Timely and accurate delivery of campaigns and production assignments.
- Quality of briefs, coordination and campaign execution.
- Clarity and usefulness of performance reports and recommendations.
- Improvement in agreed campaign and marketing metrics.
- Growth of existing client accounts.
- Contribution to qualified opportunities, proposals and new-client acquisition.

Why Join Scale Up?

- Work directly with experienced founders and senior business leaders.
- Gain exposure across strategy, branding, creative, content, media, performance and business development.
- Work with clients across different sectors and business-growth situations.
- Take ownership of meaningful client relationships and integrated campaigns.
- Build capabilities beyond a conventional account-management or digital-marketing role.
- Join an entrepreneurial organisation where strong performance can translate into faster responsibility and career growth.

Application

Please send your CV along with:

1. A brief note explaining why this role interests you.
2. Examples of campaigns or client accounts you have managed.
3. The marketing and analytics platforms you have worked with directly.
4. Your current compensation, expected compensation and notice period.

Scale Up is an equal-opportunity employer. We value capability, curiosity, accountability and the ability to create meaningful outcomes for clients.

📌 Client Growth & Campaign Manager (Bengaluru)
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