Company Description Inly Digital – Bharat’s Money Lens is a smart financial intelligence platform that turns everyday SMS and transaction data into clear, actionable insights. It automatically categorizes spending across bills, UPI, subscriptions, and essentials, giving users a transparent view of their financial behavior. By offering real-time tracking, spend analytics, and intuitive visual summaries, Inly helps individuals identify savings opportunities and reduce unnecessary expenses.

The platform is designed to build disciplined money habits with minimal manual effort, making personal finance more accessible and manageable for users across India. Inly is a product-focused, data-driven environment for those interested in shaping the future of consumer financial intelligence.

We are looking for a Chief Brand Officer & Co-Founder who can help build Inly into a distinctive, trusted and widely recognized consumer brand.

This is not a conventional marketing job.

We are looking for someone who wants to build a company and own the brand from day one — defining how millions of users perceive, remember and talk about us.

Inly is building a consumer financial intelligence platform that helps users understand their spending, financial behaviour and money better through their own data.

As Chief Brand Officer & Co-Founder, you will own the company's brand strategy, positioning, storytelling, communication and cultural identity.

What You Will Own

- Define and evolve the overall brand strategy and positioning for Inly.
- Build a strong, differentiated brand identity across consumer and B2B audiences.
- Define the company's brand voice, personality, messaging and storytelling framework.
- Create a long-term brand roadmap aligned with business and product strategy.
- Build memorable campaigns that increase awareness, engagement and brand recall.
- Own brand communication across:
- Digital
- Social media
- Content
- PR




- Influencers
- Partnerships
- Community
- Offline activations
- Work closely with product, growth, design and leadership teams to ensure consistent brand experiences.
- Build narratives around personal finance, consumer behaviour, financial intelligence and data.
- Develop creative concepts for product launches, campaigns and category creation.
- Build relationships with media, influencers, creators, communities and strategic partners.
- Establish brand guidelines and ensure consistency across every customer touchpoint.
- Build and eventually lead the brand, creative, content and communications teams.
- Track brand awareness, engagement, perception, share of voice and other brand metrics.
- Represent the brand externally at events, partnerships, media interactions and industry forums.

Who We Are Looking For Someone who thinks beyond performance marketing.

You should understand how brands become recognisable, trusted and culturally relevant.

Ideally, you have experience in one or more of:

- Consumer technology
- Fintech
- D2C
- Internet businesses
- Consumer apps
- Media / advertising
- Brand strategy
- Creative agencies
- Content-led businesses

You should be comfortable operating in a startup where strategy and execution happen simultaneously.

You May Be a Solid Fit If You

- Have built or significantly scaled a consumer brand.
- Understand brand positioning and consumer psychology deeply.
- Are an exceptional storyteller.
- Can translate complex products into simple, memorable narratives.




- Understand Indian consumers across different demographics and regions.
- Have a strong sense of creative direction.
- Understand social media, creators, PR and digital distribution.
- Can operate with limited resources and still create disproportionate brand impact.
- Think like an entrepreneur rather than an employee.
- Are comfortable making decisions with incomplete information.
- Can work directly with founders and challenge ideas when necessary.
- Want meaningful ownership in what you build.

Founder Mindset Matters This role requires significantly more ownership than a traditional CMO or Brand Head position.

You will participate in

- Company strategy
- Product positioning
- Go-to-market strategy
- Partnerships
- Fundraising narratives
- Hiring
- Leadership decisions
- Long-term company building

We are looking for someone who wants their next chapter to be about building equity rather than collecting another designation.

Compensation This is an equity-only co-founder opportunity.

There is currently no fixed salary or monthly compensation attached to this role.

The selected co-founder will receive meaningful equity aligned with:

- Experience
- Commitment
- Scope of ownership
- Time involvement
- Long-term contribution

Equity will be structured with appropriate founder vesting and documentation.

Please apply only if you are genuinely comfortable joining an early-stage company under an equity-first / ownership-first model.

Why Join The opportunity is to build a brand at the intersection of:

Money × Data × AI × Consumer Behaviour

Our ambition is not simply to market another fintech product.

We want to build a brand consumers associate with understanding their financial life better.

If you have ever wanted to build a category-defining consumer brand from its early stages — this is that opportunity.

📌 Chief Brand Officer and Co-founder (Bangalore Metropolitan Area)
🏢 Inly Digital
📍 Bangalore Metropolitan Area