/n /n Company: Livspace /n Location: Bangalore /n Experience: 2–4 Years /n Function: Growth & Performance Marketing /n About the Role /n We are looking for a Campaign Specialist to join Livspace’s Growth & Performance Marketing team. The role involves managing and scaling performance campaigns across 30+ cities in India , with a strong focus on Meta Ads (Facebook & Instagram) . /n The ideal candidate should be highly analytical, data-driven, and comfortable taking end-to-end ownership of campaign performance and solving complex performance issues independently. /n Key Responsibilities /n /n

- Own and manage Meta Ads campaigns across Facebook and Instagram at scale.

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- Handle campaign structuring, audience targeting, Advantage+ campaigns, CAPI, and tROAS bidding .

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- Monitor campaign performance and proactively identify opportunities for optimization.

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- Analyze raw campaign and funnel data to identify the root cause of performance issues.

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- Independently investigate and resolve issues such as CPL spikes, delivery problems, conversion drops, and performance fluctuations .

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- Optimize campaigns to improve key performance metrics such as CPL, ROAS, conversions, and overall campaign efficiency .

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- Work closely with Creative, Analytics, Category, and other cross-functional teams to improve campaign performance.

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- Use Excel/Google Sheets for campaign analysis, reporting, and data interpretation.

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- Leverage SQL, Looker, Power BI, or other BI tools for deeper analysis where required.

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- Continuously test and implement recent campaign strategies, audiences, creatives, and bidding approaches.

/n /n Required Skills & Qualifications /n /n

- 2–4 years of experience in Performance Marketing / Digital Marketing.

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- Strong hands-on experience with Meta Ads , preferably managing campaigns at significant scale.

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- Strong analytical and problem-solving skills with the ability to work with raw data.

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- Good understanding of campaign structure, bidding, audience targeting, attribution, and conversion funnels .

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- Strong proficiency in Excel / Google Sheets .

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- Ability to independently diagnose campaign performance issues and identify actionable solutions.

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- Strong communication and cross-functional collaboration skills.

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- Engineering background preferred.

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- Experience with CAPI, Advantage+, and tROAS bidding .

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- Knowledge of SQL, Looker, Power BI , or similar BI tools.

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- Experience in large-scale lead generation or consumer-facing performance marketing.

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- Exposure to experimentation, A/B testing, and funnel optimization.

/n /n Ideal Candidate /n We are looking for someone who goes beyond simply monitoring dashboards — someone who is curious, analytical, and proactive , and enjoys digging into data to understand why performance is changing and what can be done to improve it. /n Location: Bangalore /n Experience: 2–4 Years /n Reporting: Growth & Performance Marketing Leadership

📌 Campaign Specialist (Bengaluru)
🏢 LivSpace
📍 Bengaluru