We’re Hiring: Campaign Manager - Influencer Marketing

Location: Mumbai | Experience: 2-3 Years

About The Role

We are looking for a results-driven Campaign Manager - Influencer Marketing to plan, execute, and optimise influencer-led campaigns across digital platforms. This is a hands-on, execution-focused role for someone who understands influencer ecosystems end-to-end and can independently manage campaigns from brief to post-campaign reporting.

The ideal candidate brings strong coordination skills, a performance mindset, and the ability to work closely with creators, agencies, and internal teams to deliver measurable outcomes.

Key Responsibilities

- Campaign Planning &
- Execution
- - Execute influencer marketing campaigns aligned with brand and campaign objectives.
- Translate briefs into actionable influencer strategies focused on awareness, engagement, and conversions.
- Manage campaign timelines, deliverables, and execution across multiple platforms.
- Influencer Sourcing &
- Relationship Management
- - Identify, evaluate, and onboard influencers across platforms such as Instagram, YouTube, X, etc.
- Work with a wide spectrum of creators—from nano and micro influencers to macro and celebrity talent.
- Build and maintain strong working relationships with influencers, talent managers, and agencies.

- Content Coordination &
- Quality Control
- - Share clear campaign briefs and creative guidelines with influencers.
- Coordinate content creation, approvals, and publishing schedules.
- Ensure all content aligns with brand tone, platform best practices, and campaign goals.

- Performance Tracking &
- Reporting
- - Track campaign performance using relevant metrics (reach, engagement, CTR, conversions, etc.).
- Analyse data to identify what worked, what didn’t,



and optimisation opportunities.
- Prepare post-campaign reports with insights, learnings, and ROI highlights.

- Cross-Functional Collaboration
- - Work closely with internal teams such as Creative, Social Media, and Paid Media to ensure seamless campaign integration.
- Support senior team members and guide junior colleagues on influencer execution best practices when required.

- Trend Awareness &
- Innovation
- - Stay updated on influencer marketing trends, platform updates, and emerging creator formats.
- Suggest new execution ideas, creator formats, and campaign approaches to improve performance.

Requirements

- Educational Qualification
- - Bachelor’s degree in Marketing, Communications, Media, or a related field.

- Experience
- - 2–3 years of hands-on experience in influencer marketing or campaign management.
- Proven experience managing campaigns across multiple platforms and influencer tiers.

- Skills &

- Competencies
- - Strong understanding of influencer ecosystems and social media platforms.
- Excellent coordination and project management skills with attention to detail.
- Analytical mindset with experience using performance tracking and reporting tools.
- Strong communication and negotiation skills for influencer and stakeholder management.
- Ability to handle multiple campaigns in a quick-paced, execution-heavy environment.

Why Join Us?

- - Help shape and grow the Influencer Marketing vertical at one of India’s leading independent digital agencies
- Work alongside leadership and get hands-on exposure to new-age, content-led growth models
- Autonomy, visibility, and a clear path to leadership as you prove success in the role
- Be part of a dynamic team that’s rewriting how brands use creators for business outcomes

📌 Campaign Manager - Influencer Marketing (India)
🏢 Puretech Digital - A Genesis
📍 India