Company: Khaitan India Ltd.

Location: North Kerala

Industry: Ceiling Fans, Home Appliances (SDA) & Consumer Durables

Experience Required: 12 to 15 Years

Employment Type: Full-time

Role Overview

Khaitan India Ltd. is looking for an experienced, high-impact Business Manager to spearhead commercial operations, revenue generation, and market expansion across North Kerala (Kozhikode, Kannur, Malappuram, Kasaragod, and Wayanad).

The ideal candidate will bring deep channel expertise in fans and home appliances, backed by established distributor connections across the Malabar region. The incumbent will be responsible for driving primary and secondary sales targets, expanding dealer penetration, managing commercial hygiene, and leading a productive field sales force.

Key Responsibilities

- Revenue & Sales Target Delivery: Formulate and execute regional sales plans to consistently achieve monthly, quarterly, and annual primary and secondary targets (volume and value) for fans and home appliances.
- Distribution & Channel Expansion: Identify, onboard, and manage high-performing distributors, super-stockists, and direct retail dealers across key towns in North Kerala.
- Team Leadership & Beat Governance: Direct, mentor, and monitor Area Sales Managers (ASMs), Territory Executives, and field officers to maintain high retail beat coverage and sales productivity.
- Commercial & Credit Discipline: Oversee distributor billing cycles, enforce credit policies, minimize outstanding dues, and protect distributor ROI in compliance with company commercial guidelines.




- Trade Schemes & Market Visibility: Implement competitive dealer incentive schemes, festive promotions (Onam, Vishu, etc.), retailer loyalty programs, and visual merchandising to maximize secondary off-take.
- Depot & Logistics Coordination: Work closely with the regional C&F; depot and logistics teams to forecast SKU demand accurately, ensure timely order dispatch, and avoid stock-outs.
- Market Intelligence: Monitor competitor movements, pricing changes, trade scheme dynamics, and product performance across the Kerala market to provide strategic feedback to corporate leadership.

Candidate Profile

- Core Industry Experience: 12–15 years of hands-on channel sales experience strictly within Ceiling Fans, Home Appliances (SDA), or Consumer Durables.
- Preferred Companies: Prior work experience with leading brands such as Havells, Orient, Crompton, Bajaj Electricals, or Sujata will be strongly preferred.
- Territory Network: Solid, active trade relationships with electrical, lighting, and appliance distributors/dealers across North Kerala.
- Commercial Acumen: Strong grasp of trade pricing structures, channel margins, scheme economics, and credit risk control.
- Leadership Capabilities: Proven track record of managing, motivating, and driving targets through multi-tiered field sales teams.
- Language Proficiency: Fluency in Malayalam and English is mandatory; working knowledge of Hindi is an added plus.
- Education: Bachelor’s degree in any discipline; an MBA/PGDM in Sales & Marketing is preferred.

📌 Business Manager – North Kerala (Fans & Home Appliances)
🏢 KHAITAN INDIA
📍 Kerala