Business Development Executive – B2 B / Pre-Sales

Company: Event Iron India Private Limited

Location: Noida

Employment Type: Full-time

Experience: 1–3 Years

Industry: Mar Tech / Sales Tech / Technology Services

About Event Iron

Event Iron is a growing Mar Tech and Sales Tech services company helping businesses get more value from their technology, data, and digital operations.

We work across areas such as Marketing Operations, CRM &

- Rev Ops, Marketing Automation, Event Technology, Integrations &
- Migrations, Data &
- Analytics, and AI Operations.

Our work involves supporting businesses with the right combination of people, process, technology, and data to improve their marketing and sales operations.

About the Role

We are looking for a confident, proactive, and well-spoken Business Development Executive – B2 B / pre-Sales to support our business growth initiatives.

This is a hands-on B2 B business development role focused on identifying potential clients, researching decision-makers, generating leads, conducting outbound outreach, following up with prospects, qualifying initial interest, and scheduling meetings for the leadership team.

The ideal candidate should have 1–3 years of experience in B2 B Business Development, Inside Sales, Lead Generation, Sales Development, or Pre-Sales , preferably within IT Services, Saa S, Mar Tech, Digital Marketing, Consulting, or other B2 B services.

You should be comfortable communicating with prospects through Linked In, email, and calls , and should be able to represent Event Iron professionally during initial conversations.

Key Responsibilities

- Lead Generation &
- Prospect Research

Identify companies and accounts that fit Event Iron's target customer profile.

Research companies, industries, decision-makers, and relevant business contacts.

Build and maintain accurate prospect and target-account lists.

Use Linked In, company websites, Sales Navigator, databases, and other relevant sources for prospect research.

Identify relevant decision-makers such as Marketing, Sales, Revenue, Operations, and Technology leaders.

2.

Outbound

Sales &

- Prospect Outreach

Conduct B2 B outreach through Linked In, email, and calls.

Create clear and personalized outreach messages based on the prospect and company.

Introduce Event Iron's services and generate initial interest.

Follow up consistently with prospects across multiple touchpoints.

Maintain professional communication throughout the prospecting process.

Support outreach campaigns for both domestic and international markets.

- Lead Qualification

Understand a prospect's business, technology,



and operational requirements at a basic level.

Ask relevant initial qualification questions.

Identify potential business opportunities and determine whether a prospect is relevant to Event Iron's services.

Share qualified opportunities with the leadership team.

Maintain accurate information about prospect conversations, requirements, and next steps.

- Meeting &
- Appointment Setting

Schedule discovery calls and introductory meetings with qualified prospects.

Coordinate calendars between prospects and Event Iron's leadership team.

Share relevant meeting details with prospects before the call.

Send reminders and manage follow-ups.

Ensure there is proper handover of prospect information before meetings.

- Sales &
- Pre-Sales Support

Work closely with the leadership team to understand Event Iron's services and target markets.

Prepare basic prospect/account summaries before meetings.

Support proposal and follow-up activities when required.

Assist in coordinating information required for early-stage sales conversations.

Maintain follow-up with prospects after initial meetings as directed by the sales/leadership team.

- CRM &
- Reporting

Maintain accurate records of leads, prospects, communication, follow-ups, and meeting status.

Update CRM, Excel, or Google Sheets regularly.

Track outreach activities, responses, qualified leads, and meetings booked.

Share regular updates on lead-generation and business development activities.

Maintain a structured follow-up pipeline and ensure no relevant prospect is missed.

What We Are Looking For

We are looking for someone who:

Has 1–3 years of B2 B Business Development, Inside Sales, Lead Generation, SDR/BDR, or Pre-Sales experience.

Has preferably worked in IT Services, Saa S, Mar Tech, Digital Marketing, Consulting, Technology Services, or another B2 B services environment.

Has excellent spoken and written English.

Is confident communicating with business professionals and decision-makers.

Is comfortable with cold calling, Linked In outreach, email outreach, and follow-ups.

Can conduct basic prospect and account research independently.

Understands the fundamentals of B2 B lead generation and appointment setting.





Can communicate the value of a service clearly and professionally.

Is organized and comfortable maintaining lead trackers or CRM records.

Is persistent, proactive, and comfortable working with measurable targets.

Can work independently while coordinating closely with leadership and internal teams.

Preferred Skills

Linked In Sales Navigator

Linked In prospecting

Email outreach tools

CRM tools such as Hub Spot, Salesforce, Zoho, etc.

Excel / Google Sheets

Lead generation and prospecting tools

Basic understanding of Saa S, IT Services, Mar Tech, Sales Tech, CRM, or digital marketing

Experience working with international B2 B prospects

Preferred Industry Experience

Candidates with experience in any of the following industries will be preferred:

IT Services

Saa S

Mar Tech

Sales Tech

Digital Marketing

Marketing Services

Technology Consulting

Business Consulting

CRM / Marketing Automation

Event Technology

B2 B Technology Services

Target Markets The role may involve prospecting across India and international markets , depending on business requirements.

Experience communicating with prospects from markets such as the US, UK, or other international markets will be an advantage.

Performance Expectations The role will be measured through a combination of:

Quality and volume of prospect research

Consistent outbound outreach

Qualified leads generated

Prospect engagement and responses

Discovery/introductory meetings booked

Follow-up consistency

Accuracy of CRM/lead-tracker updates

Contribution to the overall sales pipeline

Education

Bachelor's degree in any relevant discipline.

Relevant sales/business development experience will be given significant consideration.

What You Will Gain

Hands-on experience in B2 B business development and pre-sales.

Exposure to Mar Tech, Sales Tech, CRM, marketing automation, AI, and digital operations.

Chance to work closely with company leadership.

Experience in prospecting and selling technology services.

Exposure to domestic and international B2 B markets.

Opportunity to develop your career in Business Development, Sales, Pre-Sales, and Client Engagement.

Why Join Event Iron?

If you enjoy finding prospects, starting conversations, building relationships, following up, and creating new business opportunities , this role will give you the opportunity to build those skills in a growing technology services environment.

You will work closely with leadership and gain practical exposure to how B2 B technology services are positioned, presented, and taken to market.

📌 Business Development Executive –b / Pre-sales (Uttar Pradesh)
🏢 EventIron
📍 Uttar Pradesh