Role: Brand Lead

Location: Chennai

Experience: 6+ Years

Department: Branding

Industry Preference: E-commerce / D2C / Retail / Fashion / Lifestyle

About the Role

Key Responsibilities:

- Develop and drive the overall brand strategy, positioning, and communication direction.

- Plan and conceptualize seasonal, product, and brand campaigns aligned with business objectives.

- Develop campaign strategies covering target audience, communication, messaging, channels, and overall creative direction.

- Work closely with the E-commerce and Marketing teams to align brand initiatives with business and customer objectives.

- Identify opportunities to strengthen brand visibility across digital, social media, website, retail, and other relevant channels.

- Coordinate with PR agencies, PR executives, influencers, media partners, and external agencies to strengthen brand presence.

- Build and maintain strong relationships with external creative, PR, media, and marketing partners.

- Provide strategic direction to designers, content teams, photographers, and other creative teams rather than being primarily involved in execution.

- Ensure consistent brand identity, tone, positioning, and messaging across all customer touchpoints.





- Review and evaluate website and e-commerce branding to ensure it aligns with the overall brand strategy.

- Track market, fashion, consumer, competitor, and industry trends to identify new branding opportunities.

- Evaluate campaign performance and consumer insights to improve future brand strategies.

- Work closely with leadership to translate business goals into strong and relevant brand initiatives.

What Were Looking For:

- 6+ years of experience in Brand Management, Brand Strategy, Marketing, or a related field.

- Strong experience in E-commerce, D2C, Retail, Fashion, Lifestyle, Beauty, or similar consumer-facing businesses.

- Proven experience in brand strategy and campaign planning.

- Strong understanding of the E-commerce customer journey and digital brand presence.

- Experience working with PR agencies, media partners, influencers, or external marketing agencies.

- Robust ability to conceptualize campaigns at a strategic level.

- Good understanding of creative design and visual branding, with the ability to provide direction to creative teams.

📌 Brand Strategist Lead (Chennai)
🏢 Genxlead
📍 Chennai