Branded Content Producer – Digital

Location: Sector 158, Noida

Work Mode: Work from Office

Experience: 3–6 years

Employment Type: Full-time

About the Role

We are looking for a creative and commercially-minded Branded Content Producer to develop and execute high-quality branded content for our digital news platform.

The role sits at the intersection of content, journalism, brands and production. You will work closely with editorial, sales and creative teams to turn brand objectives into compelling stories, videos and digital formats that resonate with audiences while maintaining the credibility and standards of a news organisation.

Key Responsibilities

Develop branded content concepts, narratives and formats based on client objectives and audience insights.

Translate brand briefs into strong, editorial-led content ideas across video, articles, social media and other digital formats.

Research brands, industries, topics and audiences to develop credible and engaging storylines.

Write and develop scripts, treatments, storyboards, interview questions and content briefs.

Manage content production end-to-end — from ideation and pre-production to shoots, post-production and publishing.

Work closely with writers, journalists, video editors, designers, photographers, production teams and external agencies.

Collaborate with the sales/client solutions team to understand briefs and develop creative solutions for clients.

Ensure content is accurate, engaging, visually compelling and aligned with the client's objectives.

Manage multiple projects simultaneously while ensuring timely delivery.

Stay abreast of digital content trends, emerging formats, social platforms and audience behaviour.





Track content performance and use insights to improve future branded content.

What We're Looking For

3–6 years of experience in branded content, digital media, journalism, advertising, content production or a related field.

Strong understanding of the digital news and media ecosystem.

Excellent writing, storytelling and editorial judgement.

Experience developing content for brands, advertisers or commercial partnerships.

Solid understanding of video and digital production workflows.

Ability to turn a business/brand brief into a compelling content narrative.

Strong research skills and the ability to understand complex subjects quickly.

Ability to manage multiple stakeholders and work within tight deadlines.

A strong eye for storytelling, visual formats and digital-first content.

Comfortable working from office in Sector 158, Noida.

Good to Have

Experience with a digital news publisher, media house, newsroom or branded content studio.

Experience creating branded videos, documentaries, explainers or editorial campaigns.

Experience presenting creative concepts to clients.

Understanding of Reels, Shorts and other social-first formats.

A strong portfolio showcasing branded content, video stories, campaigns or editorial projects.

Key Skills:

Branded Content | Digital Storytelling | Content Production | Scriptwriting | Research | Video Production | Client Management | Editorial Judgement | Project Management | Social Media

Portfolio is strongly preferred.

Join Republic Digital

If you are passionate about storytelling, digital media and creating impactful branded content, we'd love to hear from you.

Location: Sector 158, Noida | Work from Office

📌 Branded Content Producer (Noida)
🏢 Republic World
📍 Noida