Brand & Social Media Strategist

Location: Noida, Sector 6

Experience: 1–3 Years

Employment Type: Full-Time

About the Role

TapGro is looking for a creative and proactive Brand & Social Media Strategist who can understand, manage and grow our 4–5 in-house brands across social media channels.

The ideal candidate should have a strong understanding of brand positioning, content strategy, social media, copywriting and video scripting. You will be responsible for understanding each brand, developing its communication and content strategy, coordinating with the creative team, and ensuring that content is created and published on time.

This is a hands-on role where you will be involved in the complete social media and content process — from understanding the brand and developing ideas to scripting, creative coordination, publishing and performance analysis.

Key Responsibilities

1. Brand Understanding & Positioning

● Understand the positioning, target audience, USPs and communication style of each in-house brand.

● Develop and maintain a clear and consistent brand voice across social media platforms.

● Translate brand positioning into relevant content ideas, campaigns and communication.

● Identify opportunities to strengthen brand awareness and engagement.

2. Social Media Management

● Manage the end-to-end social media presence of 4–5 in-house brands.

● Plan, schedule and publish content across relevant social media platforms.

● Manage day-to-day social media activities and ensure consistent posting.

● Maintain content quality, consistency and brand guidelines across platforms.

● Monitor trends, formats and relevant conversations to identify content opportunities.

3. Content Strategy & Social Media Calendar

● Create and maintain monthly/weekly social media content calendars for each brand.

● Plan content around different objectives such as brand awareness, education, engagement, lead generation and promotions.

● Define content pillars, themes, formats and posting frequency.

● Ensure the content calendar is aligned with ongoing marketing campaigns and business objectives.

4. Video Scripting & Copywriting

● Write engaging scripts for short-form videos, Reels and video advertisements.

● Develop strong hooks, storytelling angles and CTAs.





● Write copy for Meta Ads, Google Ads and other digital campaigns.

● Create captions, headlines, social media copy and promotional communication.

● Adapt messaging according to the platform, audience and funnel stage.

5. Creative Team Coordination & Leadership

● Work closely with graphic designers, video editors and other members of the creative team.

● Provide clear creative briefs and references for required content.

● Coordinate with the creative team to ensure content is produced according to the planned calendar.

● Track the progress of creatives and ensure deliverables are completed on time.

● Review creative outputs and provide actionable feedback to maintain brand consistency and quality.

● Take ownership of the complete content workflow from idea → brief → creation → approval → publishing.

6. Campaign & Content Ideation

● Develop creative concepts for social media campaigns, product launches, offers and brand initiatives.

● Continuously come up with fresh content ideas for different brands.

● Research competitors, industry trends and audience behaviour to identify new content opportunities.

● Experiment with different hooks, formats and creative approaches.

7. Performance & Optimization

● Track social media and content performance.

● Understand basic metrics such as reach, engagement, views, watch time, CTR and conversions.

● Identify which content formats, topics and messaging are performing well.

● Use performance insights to improve future content strategy and creative direction.

What We're Looking For

● 1–3 years of experience in Social Media, Content Marketing, Brand Marketing, Digital Marketing or a related role.

● Solid understanding of social media platforms, especially Instagram, Facebook, LinkedIn and YouTube.

● Strong copywriting and communication skills.





● Good understanding of brand positioning and content strategy.

● Ability to write engaging video scripts and advertising copies.

● Ability to create and manage social media calendars.

● Strong creative thinking and ability to generate fresh content ideas.

● Good understanding of short-form video content and social media trends.

● Strong coordination and project management skills.

● Ability to work with and coordinate designers, video editors and other creative team members.

● Strong attention to detail and ability to manage multiple brands simultaneously.

● Ability to take ownership and ensure tasks are completed within deadlines.

Good to Have

● Experience managing multiple brands simultaneously.

● Experience in a startup or fast-paced marketing environment.

● Basic understanding of Meta Ads and Google Ads.

● Experience working with performance marketing teams.

● Familiarity with tools such as Canva, Google Sheets, Notion, Trello or similar project-management/content-planning tools.

● Basic understanding of social media analytics and reporting.

The Ideal Candidate

We are looking for someone who can think like a brand strategist, write like a copywriter, execute like a social media manager, and coordinate like a creative lead.

You should be someone who doesn't wait for someone else to tell you what content needs to be created. You should be able to understand the brand, identify what needs to be communicated, develop the idea, get it created with the creative team, and make sure it goes live on time.

Why Join TapGro?

● Opportunity to work across 4–5 in-house brands.

● Exposure to complete brand building and digital marketing.

● Opportunity to work across strategy, content, advertising and social media.

● Hands-on ownership of brand communication and content.

● Fast-paced environment with opportunities to learn and grow.

Interested candidates can apply on [email protected] or (phone hidden) on this

Pay: ₹25,000.00 - ₹50,000.00 per month

Benefits

- Cell phone reimbursement
- Provident Fund

Application Question(s):
- How many social media platforms are you currently managing?

- Do you have any experience into Beauty Industry?

Work Location: In person

📌 Brand & Social Media Strategist (Noida)
🏢 TapGro Technologies
📍 Noida