About 4 Degrees of U (4 DU)

4 DU () is a women-first wellness brand building products around the different ways women want to feel and show up in their lives - stronger, more focused, more balanced, and more confident in how they look and feel.

Our current portfolio includes daily nutrition bars and functional protein powders. Our larger ambition is to build a up-to-date wellness brand that supports women from the inside out.

We are now looking for a Brand & Social Lead to shape how 4 DU shows up on social media, in culture and across brand-led communication.

About the Role

This is not just a content calendar management role.

You will be the internal owner of 4 DU’s social media and day-to-day brand expression—turning business priorities, product stories and cultural insights into content that feels distinctly 4 DU.

You will work closely with the founders, growth team, marketing advisors, performance team and external creative partners. You will have the autonomy to shape strategy, direct creative work and build the systems required to help our content engine move faster.

What You Will Own

Social Media Strategy

Define monthly and quarterly social priorities

Build and evolve our content pillars

Translate brand and business objectives into strong social narratives

Identify relevant cultural conversations, trends and emerging formats

Balance brand-building, product storytelling, education and entertainment

Build a differentiated social identity for 4 DU

Brand and Creative Direction

Become a strong custodian of 4 DU’s positioning, voice and visual world

Develop briefs for campaigns, reels, carousels, shoots and creator content

Improve hooks, storytelling structures, formats and visual treatments

Give agencies, designers and creators clear, actionable feedback





Build repeatable content franchises that audiences associate with 4 DU

Maintain a healthy mix of planned and reactive content

Agency and Partner Management

Lead our relationship with social media and creative partners

Set clear creative direction, expectations and timelines

Review concepts and executions

Work with creators, photographers, designers, freelancers and production partners

Build systems that help external teams understand and deliver the 4 DU brand more independently

Social Operations

Own the content calendar and publishing schedule

Maintain a rolling 2–3 week content pipeline

Manage production timelines, approvals and deliverables

Build workflows for planned and reactive content

Lead weekly and monthly social reviews

Create processes that allow content volume to scale without compromising quality

Performance and Learning

Track which messages, hooks, formats and consumer benefits resonate

Use comments, objections and audience behaviour to improve content

Work closely with the growth and performance teams

Build a continuous feedback loop between organic and paid content

Use data to sharpen creative decisions without allowing metrics alone to dictate the brand

Campaigns and Launches

Develop narratives for product launches and brand initiatives

Build pre-launch, launch and post-launch content plans

Create social-first campaign ideas





Work with creators and partners to bring campaigns to life

Ensure launches feel culturally relevant—not purely transactional

Who We Are Looking For

You may be a strong fit if you:

Have approximately 3–5 years of experience across brand, social media, creative or content

Have worked with a strong consumer, D2 C, FMCG, beauty, wellness or lifestyle brand or at an excellent creative or social agency

Understand both long-term brand building and fast-moving social media

Have a strong instinct for culture, trends and internet behaviour

Can distinguish between content that is simply viral and content that meaningfully builds a brand

Have excellent creative judgement and can defend a point of view

Can turn strategy into clear, actionable briefs

Can manage agencies and creative partners effectively

Are highly organised and comfortable running multiple content streams

Can move quickly, make decisions and take ownership

This Role May Not Be for You If:

You see social media primarily as filling a monthly calendar

Your default strategy is replicating trending reels

You prefer executing briefs rather than shaping them

You are uncomfortable giving direct creative feedback

You need multiple layers of approval before making decisions

You believe brand and performance marketing should operate independently

Why Join 4 DU?

4 DU is still early in its journey, which means this role will have meaningful influence over how the brand develops.

There will be strategy - but there will also be doing.

There will be processes - but you will help build them.

Most importantly, you will have the opportunity to help a new consumer brand find its voice, build a distinctive identity and earn a place in culture.

📌 Brand & Social Lead (Bengaluru)
🏢 Lorven Nutritech
📍 Bengaluru