- Manage social media content calendars to drive follower growth and engagement.
- Track performance metrics and optimize content strategy across platforms.
- Drive community engagement and user-generated content (UGC) initiatives.
- Develop and execute brand IPs, campaigns, and storytelling platforms.
- Create current brand narratives and strengthen existing brand properties.
- Monitor online reputation, sentiment, and customer feedback across digital platforms.
- Share ORM insights and coordinate resolution of recurring issues.
- Identify, engage, and manage influencer collaborations aligned with brand objectives.
- Measure influencer campaign effectiveness through engagement and impact metrics.
- Drive adoption of AI and MarTech tools to improve marketing efficiency and content turnaround.
- Monitor competitor campaigns, launches, and digital presence.
- Provide market intelligence and strategic recommendations based on competitive insights.