About the Role

Brand, Marketing & Digital Tower

Lead and drive large-scale Marketing Operations Transformation for a global CPG/FMCG client. This strategic leadership role will own the end-to-end Brand, Marketing & Digital tower, leading a 40+ member team across brand strategy, digital marketing, CRM, content, commerce, marketing operations, AI, and transformation initiatives.

Responsibilities

- Lead end-to-end Marketing Operations transformation
- Drive AI, automation, and process optimization initiatives
- Build and scale best-in-class marketing capabilities
- Partner with senior client stakeholders and leadership teams
- Deliver measurable business, consumer, and commercial outcomes

Qualifications

- 12-15+ years of experience in CPG/FMCG Marketing, Digital, CRM, Commerce, MarTech, Content Operations,



or Consulting
- MBA preferred

Required Skills

- 5+ years leading large cross-functional teams (30-50+ members)
- Robust expertise in Brand Strategy, Marketing Operations, Digital Transformation, CRM, Commerce, Content & Consumer Experience
- Proven experience in Operating Model Design, Transformation Programs, Stakeholder Management & Outcome-Based Delivery
- Experience working in global and multi-market environments

Preferred Skills

- Tobacco, Nicotine Products, Consumer Healthcare, Beverage, or other regulated CPG industry experience preferred

📌 Brand, Marketing & Digital Lead (Mumbai)
🏢 Capgemini
📍 Mumbai