Position Summary:

We are seeking an innovative, data-driven, and results-oriented Marketing Manager to lead and execute marketing strategies for our core offerings-foreign banknotes, telegraphic transfers (TT), and the upcoming forex prepaid card. This role will be pivotal in increasing brand visibility, driving demand, and generating quality leads across B2C and B2B verticals.

Key Responsibilities:

Strategic Marketing & Branding:

- Develop and implement integrated marketing plans to promote foreign exchange, remittance services, and forex prepaid cards.
- Build the Quick Forex brand across digital, physical, and partner channels with a focus on positioning the firm as a market leader.

Product Marketing - Prepaid Forex Card & TT:

- Design marketing campaigns for the launch and sustained promotion of the Quick Forex Visa prepaid card, highlighting student, corporate, and leisure use cases.
- Drive awareness and adoption of telegraphic transfer (TT) services for students, emigrants, and overseas property payments.

Digital & Performance Marketing:

- Lead SEO/SEM, social media, and paid media campaigns to generate leads for key verticals: students, corporates, and travel agents.




- Collaborate with technology teams to optimize user journeys across app and web platforms for better engagement and conversion.

Market Intelligence & Competitor Benchmarking:

- Track customer preferences and feedback to refine marketing and product strategies.

Reporting & Budget Management:

- Set KPIs, track campaign ROI, and prepare monthly performance dashboards for senior leadership.
- Manage the marketing budget with a focus on cost efficiency and measurable outcomes.

Qualifications:

- Bachelors degree in Marketing, Business Administration, or a related field. MBA preferred.
- Minimum 4-6 years of experience in marketing, preferably in BFSI, fintech, or forex/remittance services.
- Demonstrated success in launching and scaling financial products, preferably prepaid cards, remittances, or FX services.
- Hands-on experience in digital marketing tools, campaign management platforms, and CRM systems.
- Robust analytical mindset with a flair for storytelling, brand building, and performance marketing.
- Excellent communication, stakeholder management, and multitasking abilities.
- Working knowledge of FEMA regulations, RBI guidelines, and foreign exchange product compliance is a plus.

📌 Brand Manager (Connaught Place)
🏢 Quick Forex
📍 Connaught Place