Role Purpose The Brand Manager is responsible for end-to-end execution delivery of the Monkey Shoulder agenda in India, converting approved brand strategy and priorities into execution-ready plans and consistent inmarket delivery across cities, channels and occasions. This role ensures that brand programs are delivered with speed, quality, and discipline, coordinating Sales/RTC interfaces, advocacy execution and agency delivery to achieve agreed brand KPIs.
- Annual Brand Plan Execution Convert strategic direction and priorities into the annual plan, activation calendar and delivery roadmap for MOSH. Drive end-to-end rollout of initiatives with transparent milestones, owners, and readiness checks.
- Route-to-Consumer Execution Coordination Lead cross-functional coordination for MOSH execution across On-Trade / RTC formats (and any approved Off-Trade initiatives where relevant). Ensure execution readiness (toolkits, POSM, advocacy briefs, training inputs, agency outputs) ahead of key cycles.
- Budget Management Manage the MOSH brand budget at activity level within the A&P; envelope and phasing set by the Marketing Manager. Track spend vs plan, raise risks early, and ensure compliance with finance/process requirements. Support post-activity reporting and learning capture.
- Advocacy & Brand Experience Delivery Translate brand priorities into advocacy briefs and activation requirements. Coordinate with BA/advocacy teams to ensure delivery quality and consistency in priority cities and outlets. Ensure brand experience and storytelling are consistent at the point of consumption.
- Agency Delivery Management Own day-to-day agency management: briefs, timelines, quality control, and delivery governance. Escalate strategic trade-offs, scope changes, or budget shifts to the Marketing Manager.