- Business Delivery &
- Profitability:

1. Own the branch budget — volume, value, product mix and profitability and run the branch as a self-sustaining profit centre.

2. Build and execute the strategy to grow market share across Room Air Conditioners, Commercial Refrigeration, Home Appliances – Voltas Beko and Home Comfort Products in the assigned geography.

3. Grow revenue from non-AC products and improve the contribution of higher-margin categories.

4. Drive service revenue, AMC penetration and accessory sales along with the Branch Service team.

- Market, Competition &
- Forecasting:

1. Stay physically close to the market — counters, dealers and institutions and read competition schemes, pricing and go-to-market moves early.

2. Build counterstrategies with the Regional and Marketing teams and deploy them ahead of season.

3. Own product forecasting for the branch and align demand planning with Supply Chain.

- Channel &
- Network Expansion:

1. Expand and deepen the network — Retail, Shop-in-Shop, SSDs, Brand Shops, Up-to-date Trade and Institutional accounts — in both urban and under-served markets.

2. Develop and nurture existing partners; protect distributor ROI, resolve claims and escalations, and keep partner relationships healthy.

3.



Enhance brand visibility — display, planogram adherence, merchandising and in-store presence at key counters.

- Working Capital &
- Commercial Discipline:

1. Manage branch working capital — outstanding, credit exposure, ageing and collections — within laid-down norms.

2. Minimise cheque returns and overdue accounts; enforce commercial policy and trade terms without exception.

3. Ensure administrative, commercial and statutory discipline across all branch operations.

- Supply Chain &
- Inventory:

1. Track branch-level logistics, secondary movement and warehouse operations closely.

2. Manage inventory health — stock norms, ageing, damages and non-moving lines — and meet TBEM standards on process and quality.

- People &
- Team Leadership:

1. Lead, develop and systematically review the branch Sales, Service, Logistics and F&C; teams as one unit.

2. Drive employee engagement, capability building and succession within the branch; reduce attrition and retain critical talent.

3. Set clear goals, review performance objectively and coach Area Sales Managers into the next level of responsibility.

📌 Branch Head (Nagpur)
🏢 Voltas
📍 Nagpur