Position: City Sales & Partnerships Lead – Tamil Nadu & Kerala

Location: Tamil Nadu & Kerala | Travel Intensive

Employment Type: Full-Time

Reporting To: Founder / Sales Head

About Bhoomi Farms

Bhoomi Farms is a fast-growing agritech organisation committed to building a sustainable and reliable farm-to-market ecosystem. We work with farmers to bring high-quality, organic produce to consumers while creating meaningful value for farmers, customers, and communities.

As we continue to expand across cities and strengthen our retail and quick-commerce partnerships, we are looking for people who enjoy being close to the ground, solving real problems, building relationships, and turning opportunities into execution.

At Bhoomi Farms, we believe that growth is built through ownership, collaboration, customer focus, continuous learning, and a willingness to step in and get things done.

About the Role

We are looking for a high-energy, hands-on City Sales & Partnerships Lead to drive Bhoomi Farms' on-ground sales, partner relationships, and market execution across Tamil Nadu and Kerala.

This is not a desk-based sales role .

You will spend significant time in the market—working with retail and quick-commerce partners, visiting warehouses, engaging with category and operations teams, understanding city-level demand, resolving execution issues, and identifying opportunities for growth.

The role requires someone who is comfortable operating with ambiguity, moving quickly, building relationships, and taking ownership of problems from identification through resolution.

You will serve as an important bridge between Bhoomi Farms and the market —ensuring that partner needs, customer demand, operational realities, and market intelligence are translated into action internally.

The ideal candidate is someone who enjoys execution more than presentations, relationships more than reports, and building something meaningful rather than simply managing an existing business.

Key Responsibilities

1. City Sales & Business Development

- Own sales and business development activities across assigned cities and markets in Tamil Nadu and Kerala.
- Build and maintain strong relationships with retail, quick-commerce, e-commerce, and other relevant channel partners.
- Identify opportunities to increase sales, distribution, assortment, visibility, and market presence.
- Understand partner requirements and translate them into actionable opportunities for Bhoomi Farms.
- Track city-level business performance and proactively identify areas requiring attention.

2. Partner & Key Account Management

- Develop trusted working relationships with category managers, buyers, store/warehouse teams, and other partner stakeholders.
- Act as the primary on-ground point of contact for assigned partners and markets.
- Understand partner expectations around pricing, assortment, availability, quality, service levels, and execution.
- Follow up consistently on commercial and operational commitments.
- Resolve partner issues quickly by coordinating with internal teams and ensuring closure.

3. Daily Market & Operational Execution

- Drive day-to-day execution across indents, SKU availability, pricing, shortages, excess inventory, quality issues, and other operational requirements.
- Work closely with warehouse, supply chain, category, sales, and operations teams to resolve execution gaps.
- Monitor market-level issues and ensure that problems are escalated and closed within agreed timelines.
- Visit warehouses, stores, partner locations,



and markets regularly to understand ground realities.
- Ensure that agreed plans are translated into consistent on-ground execution.

4. Market Intelligence & Growth Opportunities

- Develop a strong understanding of customer demand, city-level consumption patterns, competitor activity, pricing, assortment, and emerging market trends.
- Identify new business opportunities across cities, channels, partners, and product categories.
- Provide regular market feedback and actionable insights to the Founder, Sales Head, and central teams.
- Identify gaps in availability, assortment, pricing, service, or execution that could impact growth.
- Bring the voice of the market back to Bhoomi Farms.

5. New City Launches & Expansion

- Support the launch of Bhoomi Farms in new cities and markets across Tamil Nadu and Kerala.
- Coordinate with sales, warehouse, supply chain, and operations teams to ensure launch readiness.
- Support partner onboarding, initial execution, assortment planning, and market activation.
- Closely monitor new markets during the initial stabilization period and proactively address challenges.
- Help establish repeatable approaches for expanding into additional cities.

6. Cross-Functional Collaboration

- Work closely with warehouse, supply chain, category, procurement, finance, and operations teams to ensure smooth market execution.
- Communicate market requirements clearly and ensure timely internal follow-through.
- Build strong relationships across functions and encourage a problem-solving rather than blame-oriented approach.
- Contribute to improving processes based on real market and partner feedback.

7. Representing Bhoomi Farms

- Represent Bhoomi Farms professionally with partners, customers, and other external stakeholders.
- Communicate Bhoomi Farms' farm-to-market philosophy, quality standards, and commitment to farmers.
- Build relationships based on trust, responsiveness, transparency, and long-term partnership.
- Ensure that Bhoomi's values and approach are reflected in every market interaction.

Qualifications & Experience

- Bachelor's degree in Business, Marketing, Commerce, Supply Chain, Agriculture, or a related discipline.
- 2–5 years of relevant experience in FMCG sales, quick commerce, e-commerce operations, key account management, retail sales, or related roles.
- Experience working directly with quick-commerce, e-commerce, modern trade, retail, or key accounts will be an advantage.
- Experience in fresh produce, food, agriculture, FMCG, or supply chain will be strongly preferred.
- Experience working across multiple cities or markets will be an advantage.
- Strong communication skills in English, Tamil, and Malayalam .
- Knowledge of additional regional languages will be an advantage.
- Willingness to travel extensively across Tamil Nadu and Kerala.

Desired Skills & Competencies

- Strong ownership and a genuine bias for action .
- Comfortable working on the ground and solving problems directly.
- Strong relationship-building and stakeholder management skills.
- Confident interacting with senior category managers and business stakeholders.
- Strong communication, negotiation, and follow-up skills.




- Ability to understand both commercial and operational aspects of a business.
- Strong problem-solving ability and practical judgement.
- Ability to work independently in a fast-changing environment.
- Comfortable with ambiguity and changing priorities.
- Strong market orientation and curiosity about customers, competitors, and trends.
- Ability to work collaboratively across sales, operations, warehouse, supply chain, and central teams.
- Basic understanding of sales data, Excel/Google Sheets, dashboards, and performance metrics.

What Success Looks LikeWithin the first 3–6 months, the successful candidate will:

- Build strong working relationships with key retail and quick-commerce partners.
- Develop a clear understanding of assigned cities, partners, markets, products, and customer demand.
- Establish consistent on-ground follow-up and execution discipline.
- Build strong collaboration with warehouse, supply chain, category, and operations teams.
- Identify and contribute to new city, partner, and revenue opportunities.
- Become a trusted voice of the market for the Bhoomi Farms leadership team.

Over 6–12 months, success will include:

- Stronger and more stable partner relationships.
- Improved availability and execution across assigned markets.
- Growth in sales and business opportunities across Tamil Nadu and Kerala.
- Successful support for new city launches and market expansion.
- Better flow of market intelligence into central decision-making.
- Development of scalable approaches for city-level sales and partnerships.

This Role Is For You If

- You enjoy being out in the market rather than behind a desk .
- You naturally take ownership when something needs to get done.
- You are comfortable picking up the phone, visiting a warehouse, meeting a partner, or solving an issue directly.
- You enjoy building relationships and earning trust.
- You can operate without having every answer or process defined upfront.
- You see problems as something to solve rather than something to pass on.
- You want to be part of building a growing organisation and are excited by the journey.

This Role May Not Be For You If

- You are looking primarily for a desk-based sales role.
- You prefer distributor management without direct market or partner engagement.
- You avoid operational responsibilities or hands-on execution.
- You are uncomfortable with frequent travel and changing priorities.
- You need a highly structured environment before taking action.
- You prefer only managing targets and reports rather than understanding and solving the issues behind them.

Why Join Bhoomi Farms? At Bhoomi Farms, you will have the opportunity to work close to the market, leadership, farmers, partners, and operations at an important stage of the organisation's growth.

This is an opportunity to build rather than simply manage —to help shape how Bhoomi Farms expands into cities, builds lasting partnerships, improves execution, and creates a more reliable farm-to-market ecosystem.

If you are someone who enjoys people, markets, relationships, problem-solving, and getting things done on the ground , this role offers an opportunity to make a meaningful contribution to Bhoomi Farms' growth.

How to Apply

- https://lnkd.in/dn6ebHfH

Interested candidates are invited to apply with their updated resume and relevant details. Bhoomi Farms is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive workplace where everyone has an equal chance to learn, grow, contribute, and succeed.

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