BrandCrest Holdings is a diversified business group committed to building agile, high-impact brands across India’s evolving business landscape. We operate through two key verticals:

- AdCrest – Our full-stack advertising and marketing powerhouse, offering services across brand activations, OOH, transit, influencer, video, and digital marketing under specialized sub-brands.
- FinCrest – Our financial advisory and compliance services vertical, delivering tax consulting, regulatory guidance, virtual CFO solutions, and business finance strategy to startups and enterprises.

About the role:

This is a full-time in office role for a Business Development & Sales Executive (IM) located in Bengaluru. AdCrest is looking for a Business Development Manager (Influencer Marketing) to drive revenue for our creator-led and influencer marketing vertical.

Key responsibilities:

Client Acquisition

- Identify and target potential clients (brands, D2C companies, agencies) looking for influencer and creator-led marketing solutions.
- Build a strong pipeline through LinkedIn outreach, email campaigns, and industry-specific targeting.
- Develop and execute prospecting strategies within defined market segments and category verticals.

Consultative Influencer Marketing Selling:
- Understand clients' business goals, brand positioning, and target audience to identify the right influencer marketing approach.
- Offer customized solutions across Influencer Discovery & Vetting, Content Collaborations, Brand Ambassadorships, UGC (User-Generated Content), Affiliate & Performance-based Influencer Campaigns, and Platform-specific Creator Strategies (Instagram, YouTube, LinkedIn,



etc.).
- Provide strategic recommendations backed by influencer trends, creator economy insights, engagement analytics, and market data

Relationship Building:
- Build and maintain long-term client relationships through continuous engagement.
- Serve as a trusted influencer marketing advisor, conducting periodic campaign performance reviews and proposing upsell opportunities (larger creator rosters, always on ambassador programs, multi-platform expansion).
- Ensure high client satisfaction through proactive communication and timely issue resolution.

End-to-End Sales Process Management:
- Own the full sales lifecycle from lead qualification, needs assessment, and proposal development to pitch, negotiation, and closure.
- Coordinate with internal creator/content teams to create data-driven proposals, influencer mapping decks, and performance projections.
- Maintain accurate documentation of all sales activities in the CRM.

Market Research & Competitive Intelligence:
- Stay current with influencer marketing trends, creator economy shifts, platform algorithm updates, and emerging content formats.
- Track rising creators, niche communities, and category-relevant influencers to proactively pitch fresh opportunities to clients.




- Analyze competitive strategies and emerging influencer marketing tools/platforms to provide clients with forward-focused insights.

Cross-functional Collaboration:
- Work closely with the influencer/creator management, content, and account management teams to build holistic influencer marketing strategies.
- Ensure campaigns align with client goals, whether brand awareness, community building, lead generation, or performance-driven KPIs (reach, engagement, conversions, sales)

Sales Targets:
- Consistently achieve and exceed individual and team salestargets.
- Take full ownership of revenue generation and contribute to the company’s business growth.

Specification:

Qualification: Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field Experience: 2-3 years of experience in sales with a strong focus on digital marketing solutions.

(Experience with agencies or Influencer Marketing firmsis an added advantage.)

Location: JP Nagar, Bangalore

Qualification:

- Excellent communication and interpersonal skills
- Basic knowledge of ATL and BTL advertising services
- Ability to work independently and as part of a team
- Strong customerservice mindset

Perks & Benefits:

- Glass Door Work Culture
- Mentorship
- Flexible Hours
- Casual Wear(Except for Client facing Employees)
- Refreshment
- Parking
- Compensatory Offs
- Travel & Expense Reimbursement
- Accidental Insurance
- Health Insurance
- Company Retreats
- Team Building Events
- ESOPs
- Perks from Client
- Networking & Conference
- Job Training

📌 BD & Sales (Influencer Marketing) (Bengaluru)
🏢 BrandCrest Holdings
📍 Bengaluru