About HomeLane

HomeLane is one of India’s leading home interiors brands, delivering personalised, high-quality interiors that combine world-class design with smart functionality. Since our inception in 2014, we have helped 45,000+ homeowners bring their dream spaces to life with speed, transparency, and guaranteed quality.

With a presence in 40+ cities and 73+ experience centres across India, HomeLane is trusted by homeowners nationwide for its design expertise, 45-day delivery guarantee, 10-year product warranty, and transparent pricing. Our unique model blends design, technology, and project management to ensure a hassle-free experience from concept to completion.

At HomeLane, you’ll join a fast-growing, innovation-driven team that is transforming the way India experiences home interiors. We are committed to building a workplace that fosters creativity, ownership, and collaboration, giving you the chance to make a real impact on the lives of our customers.

Learn more at www.homelane.com

About the Role

HomeLane is looking for a performance-driven digital marketer to lead Meta Ads campaigns and contribute across digital channels. The ideal candidate will bring deep expertise in Facebook and Instagram ads, as well as a strong grasp of lead generation funnels across various platforms. You’ll be a key player in scaling campaigns, optimising cost per lead, and improving conversion outcomes.

This role is suited for someone who can drive Meta strategy end-to-end while aligning with broader performance goals across paid media.





Key Responsibilities

● Lead Meta Ads (Facebook + Instagram) campaigns from strategy to execution, across the full funnel – awareness, consideration, and conversion.

● Own audience strategies including interest-based targeting, lookalikes, and retargeting to improve lead quality and CPL.

● Work with creative, content, and category teams to build high-impact ad sets customized for cities and personas.

● Test and optimize creatives, ad copy, landing pages, and CTAs for continuous improvement.

● Monitor and improve campaign KPIs: CPL, CPM, CTR, CVR, Leads, Orders, ROI.

● Collaborate with Meta Account Managers to leverage new betas and improve campaign performance.

● Manage budgets, pacing, and delivery across objectives.

● Ensure correct implementation of pixel, events, and attribution setup.

● Analyze performance data and provide actionable insights to business and leadership.

What We’re Looking For

● Minimum 4 years of hands-on experience in Meta Ads, preferably in lead-generation focused businesses.

● Strong analytical mindset, ability to derive insights from performance data and make decisions.

● Working knowledge of other digital channels (Google Ads, Display, YouTube, etc.) to align with full-funnel growth.

● Ability to independently drive performance outcomes and work cross-functionally with creative, tech, and analytics teams.

● Bias for action, ownership mindset, and sharp attention to campaign details.

📌 Assistant Manager – Performance Marketing (Meta Ads Specialist) (Bengaluru)
🏢 HomeLane
📍 Bengaluru