Job title: Area Sales Manager-Modern On Trade/On Trade/HORECA/Airport

Function: Sales

Key Responsibilities:

1.Sales & Revenue Management

- Achieve monthly, quarterly, and annual sales targets for Modern On Trade channels.
- Drive distribution, brand availability, and ensure product placement as per guidelines.
- Identify opportunities to grow share of business within strategic accounts.

2. Key Account Management

- Manage relationships with key up-to-date on‑trade outlets, chains, and hotel groups.
- Negotiate listings, pricing, visibility, and activation agreements.
- Ensure seamless execution of trade programs and promotions.

3. Business Development

- Expand footprint by identifying and onboarding new premium on‑trade accounts.
- Analyze outlet performance and potential to prioritize investments.
- Develop tailored plans for high‑performing and strategic outlets.

4. Trade Marketing & Activation

- Work closely with the marketing team to plan and execute outlet‑level activations.
- Ensure visibility elements, POSM, and brand assets are deployed as per brand guidelines.
- Monitor activation ROI and effectiveness.

5. Operations & Compliance

- Ensure accurate forecasting, order planning,



and inventory alignment with supply teams.
- Track and ensure compliance with regulatory guidelines applicable to on‑trade channels.
- Manage claims, credit notes, and adherence to commercial policies.

6. Stakeholder Management

- Collaborate with distributors, supply chain, finance, and marketing teams to enable effective execution.
- Regularly review performance and share insights with regional leadership.

Key Skills & Competencies

- Strong understanding of Modern On Trade dynamics (bars, clubs, lounges, hotels).
- Excellent negotiation and relationship‑building skills.
- Strong analytical ability and understanding of sales fundamentals.
- Execution excellence and experience managing activations.
- Ability to work cross‑functionally and influence stakeholders.
- High ownership, agility, and problem‑solving mindset.

Education & Experience

- MBA/PGDM preferred (Sales/Marketing specialization).
- 5–8 years of sales experience, with at least 2–3 years in Modern Trade or On Trade channels.
- Experience in FMCG/Alcobev/Consumer Goods/Beverage industry preferred.

📌 Area Sales Manager (Goa)
🏢 United Breweries
📍 Goa