Company Description Woodver Coatings Pvt. Ltd. is the first Italian company to start production of wood coatings in India using Italian technology. Aligned with the “Make in India” initiative, Woodver focuses on manufacturing Italian-quality paints and varnishes to meet local demand at affordable prices.

The company emphasizes strong customer support and technical expertise for experienced users. Guided by the principles of quality, affordability, and customization, Woodver is recognized as a leading player in the wood coatings industry.

We're Hiring: Area Sales Manager (ASM) – Retail Sales

Locations: Sonepat | Karnal | Ambala

Function: Sales & Distribution Experience: 5–10 years in retail/channel sales (preferably paints, building materials, or related FMCG/industrial products)

About the Role

We are looking for a dynamic and result-oriented Area Sales Manager to drive retail sales growth across Sonepat, Karnal, and Ambala. The ideal candidate will have strong command over secondary sales execution, demand generation activities, and a proven track record of building relationships with painters, architects, and contractors to grow brand influence at the ground level.

Key Responsibilities

Drive secondary sales targets across the assigned territory through effective dealer and retailer management





Plan and execute demand generation activities to build brand pull and increase market penetration

Develop and maintain strong relationships with painters, contractors, architects, and interior designers to generate influencer-led business

Conduct regular market visits to track dealer stock, scheme implementation, and competitor activity

Identify and onboard new dealers/retailers to expand distribution network

Organize painter meets, contractor engagement programs, and architect connect activities

Monitor and report primary/secondary sales data, market trends, and territory performance

Coordinate with the marketing team for local promotional activities and BTL initiatives

Ensure timely collection and resolution of dealer/retailer queries and complaints

Desired Candidate Profile

Graduate/MBA in Sales & Marketing preferred

5–10 years of relevant experience in retail/channel sales, ideally in paints, building materials, or allied industries

Sound knowledge of secondary sales processes and demand generation strategies

Proven experience in liaisoning with painters, architects, and contractors

- Solid communication, negotiation, and relationship-building skills

📌 Area Sales Manager (Karnal)
🏢 WOODVER COATINGS
📍 Karnal