Locations: Bengaluru (BLR), Hyderabad (HYD), Kochi, Delhi, MumbaiRole OverviewThe Area Sales Manager (ASM)

will be responsible for driving sales growth, distribution expansion, and team performance across the assigned territory. The role requires strong execution capability across PetSpecialty Stores, Veterinary channels, and General Trade, along with the ability to build and manage high-performing frontline sales teams.Key Responsibilities1. Sales & Business DevelopmentDeliver sales value and volume targets assigned for the area/zoneDrive primary and secondary sales across all key channelsIdentify, onboard, and develop recent distributors and retail partnersExpand market reach across:o General Trade (GT)o Pet Specialty Stores (SPTs)o Veterinary (Vet) channelsEnsure effective execution of distribution, visibility, and availability across the territory2.

Team & Stakeholder ManagementManage, guide, and motivate a team of frontline sales representativesSet clear performance expectations and monitor individual and team KPIsProvide on-ground coaching, regular feedback, and performance reviewsMaintain strong,



professional relationships with:o Distributorso Retailerso Veterinary partnerso Internal stakeholders3.

Market

Intelligence AND Insights (Good to Have)Track competitor activity, pricing, promotions, and channel strategiesDevelop a working understanding of the pet food industry landscapeGather and share insights on:o Customer buying behavioro Channel-level performanceo Market and consumer trendsUse market feedback to support sales planning and executionRole Requirements & ExperienceExperience AND BackgroundMinimum 5 years of experience in sales in the FMCG / Consumer Goods / Pet Food industryPrior exposure to pet care or pet food is a strong advantageProven track record of building and expanding products in new or developing marketsDemonstrated experience in managing and scaling frontline sales teamsFunctional AND Technical SkillsStrong understanding of sales planning, execution, and distribution managementAbility to drive primary and secondary sales performanceExperience working with distributors and multi-channel sales ecosystem

📌 Area Sales Manager- Pet Food/ FMCG (Mumbai)
🏢 Client of Talent Leads HR Solutions
📍 Mumbai