Position: Area Sales Manager Role Overview:

The Area Sales Manager –

- MBO Sales is responsible for driving sales growth across the assigned territory by expanding the dealer network, managing relationships with Multi-Brand Outlets (MBOs), and leading the sales team to achieve business targets. The role involves executing sales strategies, training field teams, and ensuring effective market coverage.

Key Roles &

- Responsibilities

- Manage and drive sales through Multi-Brand Outlets (MBOs) in the assigned area.
- Expand and nurture the dealer and MBO network through effective onboarding, engagement, and performance management.
- Drive sales to meet or exceed targets across all districts within the assigned area.
- Work closely with the sales team and Senior Area Sales Managers to align execution with business goals.
- Act as a Training Sales Manager by providing regular coaching, product training, and field guidance to the sales team.
- Build and maintain strong relationships with existing and potential clients, ensuring high levels of satisfaction and quick resolution of customer queries.
- Ensure proper product availability, visibility, and merchandising across MBO stores.




- Execute marketing plans, sales strategies, and corporate programs effectively across the territory.
- Monitor secondary sales, stock movement, and market trends to improve sell-through.
- Ensure timely collection of payments and maintain control over outstanding dues.
- Prepare and submit daily, weekly, and monthly sales reports, and actively participate in all scheduled review meetings with accurate data and performance insights.

Key Skills &

- Competencies

- Solid knowledge of MBO sales operations and dealer management.
- Excellent communication, negotiation, and relationship-building skills.
- Proven ability to lead, train, and motivate sales teams.
- Strong analytical and reporting skills.
- Willingness to travel extensively within the assigned territory.

Experience &

- Qualifications

- 7–8 years of experience in MBO sales, with at least 3 years as ASM.
- Experience in Apparel / Textile industry mandatory.

Skills: dealer network,multi-brand outlet,area sales manager,textile,sales,sales strategies,apparel

📌 Area Sales Manager : FMCG , Retail (Tiruchirappalli)
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