Industry: Consumer Durables / Home Appliances / Water Purifiers

Location: Mumbai – West Mumbai

Experience: 5+ Years

Function: Sales – General Trade

Role Overview

We are looking for an experienced Area Manager – General Trade / MT to manage and grow the General Trade business for our appliances portfolio in West Mumbai.

The ideal candidate should have strong experience in the Water Purifier / Consumer Durables industry, excellent relationships with key retailers and a strong understanding of the Mumbai General Trade market. Existing relationships and a good connect with key GT retailers in West Mumbai will be a significant advantage.

Key Responsibilities

- Drive sales, distribution and market development across West Mumbai.
- Manage and expand the General Trade retailer network, including dealers, distributors and key retail outlets.
- Develop and maintain strong relationships with key retail chains and independent retailers.
- Manage key accounts such as Kohinoor, Vijay Sales, Snehanchali/Snehanjali and other regional chain retailers.
- Ensure achievement of monthly, quarterly and annual sales targets.
- Drive primary and secondary sales through distributors and retailers.
- Develop new retailers and strengthen existing retail relationships.
- Ensure adequate product availability, visibility, merchandising and in-store execution.
- Monitor competitor activity, pricing, schemes, promotions and market developments.
- Work closely with distributors to improve productivity, stock management and market coverage.
- Ensure effective implementation of company schemes and promotional activities at the retail level.
- Conduct regular market visits and provide actionable market feedback to management.
- Track sales performance, outlet productivity and distribution expansion.
- Coordinate with service and other functions to ensure a positive retailer and consumer experience.

Team Management





- Preferably have experience in managing a sales team / sales executives.
- Guide, motivate and monitor team performance.
- Set clear targets and ensure effective market coverage.
- Train team members on products, selling skills, market execution and retailer management.

Key Candidate Requirements

Essential:

- Minimum 5 years of sales experience in Consumer Durables / Home Appliances.
- Must have worked with a Water Purifier company/brand.
- Strong experience in General Trade sales.
- Must have handled West Mumbai General Trade market and understand the local retailer network.
- Experience dealing with key accounts/retail chains such as Kohinoor, Vijay Sales, Snehanjali and similar regional retailers.
- Strong relationships and good personal connect with key GT retailers and dealers in West Mumbai.
- Proven track record of achieving sales targets.
- Strong distributor and retailer management skills.
- Good understanding of local market dynamics, competition and channel practices.

Preferred:

- Previous experience in team handling.
- Experience in managing distributors and sales executives.
- Existing network of active relationships with major GT retailers in West Mumbai.
- Experience in launching and developing new appliance/water purifier brands.

Key Competencies

- Strong Retailer Relationship Management
- General Trade & Distribution Management
- Key Account Management
- Negotiation & Influencing Skills
- Team Leadership
- Market Development
- Sales & Target Orientation
- Strong Local Market Knowledge
- Communication & Interpersonal Skills

Ideal Candidate Profile The ideal candidate should be a well-connected General Trade sales qualified in West Mumbai, preferably from the Water Purifier industry, who can leverage existing retailer relationships to quickly expand distribution and sales. A strong existing network and working relationship with key GT retailers in West Mumbai will be considered a major advantage.

Pay: ₹50,000.00 - ₹65,000.00 per month

Work Location: In person

📌 Area Sales Manager (Borivali)
🏢 Eport Agritech
📍 Borivali