Position: Area Sales Executive FMCG

Location: Vadodara, Gujarat

Department: Sales

Industry: FMCG

Experience: 612 Years

Reporting To: Area Sales Manager

About the Role

We are looking for an energetic and result-oriented Area Sales Executive to drive sales growth and strengthen market presence across the assigned territory in Vadodara. The role will involve managing distributors, expanding outlet coverage, ensuring product availability and visibility, and achieving sales targets through effective market execution.

Key Responsibilities

- Drive primary and secondary sales across the assigned territory and achieve monthly/annual sales targets.
- Manage and develop relationships with distributors, retailers, wholesalers, and key outlets.
- Ensure effective distribution and availability of products across the assigned market.
- Expand the retail network by identifying and onboarding new outlets and business opportunities.
- Conduct regular market visits to monitor sales, stock availability, competitor activities, pricing, and product visibility.
- Ensure effective implementation of company schemes, promotions, and trade initiatives.
- Improve numeric distribution, outlet coverage, product placement, and visibility in the assigned territory.
- Monitor distributor stock, inventory levels, outstanding payments, and order cycles.
- Work closely with distributors and sales representatives to improve market productivity and execution.




- Track competitor activities and provide relevant market intelligence and feedback to the management.
- Prepare and share regular sales reports, market visit reports, and other MIS as required.
- Ensure adherence to company policies, processes, and sales guidelines.

Candidate Profile
- Graduate in any discipline; MBA/PGDM in Sales & Marketing will be an added advantage.
- 6 to 12 years of experience in FMCG sales, preferably in General Trade.
- Strong understanding of the Vadodara market and surrounding territories.
- Experience in distributor management, retail expansion, and field sales execution.
- Good communication, negotiation, and relationship-management skills.
- Strong target orientation with the ability to work independently in a field-based role.
- Should be comfortable with regular market visits and travelling within the assigned territory.

Key Skills
- FMCG Sales
- General Trade
- Distributor Management
- Secondary Sales
- Market Expansion
- Retailer Management
- Outlet Coverage
- Sales Target Achievement
- Market Intelligence
- Negotiation & Communication
- Sales Reporting & MIS

What We Offer
- Opportunity to work with a growing FMCG organization.
- Exposure to sales, distribution, and market expansion.
- Performance-driven growth opportunities.

Interested in exploring this prospect? Wed love to hear from you! Share your updated resume at [email protected] and let’s take the conversation forward.

📌 Area Sales Executive (Anand)
🏢 VRB Consumer Products
📍 Anand