: Area Head – Secured Loans (HL & LAP)

Base Location

Lucknow, Uttar Pradesh Function:

Secured Loans – Channel Acquisition & Business Development Products:

Home Loans (HL) & Loan Against Property (LAP) Reporting to:

Regional Business Head – North & Central India Company:

Finance Buddha

Role Objective The Area Head – Secured Loans will be responsible for building, expanding, and activating the DSA/channel partner ecosystem for Home Loans and Loan Against Property across Uttar Pradesh, with a phased expansion into other North adjoining geographies.

The role will focus on acquiring and scaling high-quality DSAs, connectors, property-focused channel partners, and other sourcing relationships, enabling partner productivity, and driving secured loan disbursement growth through structured field engagement and strong local market relationships.

This is a high-impact leadership role within Finance Buddha's secured lending expansion strategy and will play a key role in establishing a strong partner-led Home Loan and LAP sourcing ecosystem.

Key Responsibilities

- Secured Loan Channel Partner Acquisition · Identify, acquire, and onboard new DSAs, connectors, property consultants, and other relevant channel partners across Uttar Pradesh and assigned territories. · Build a strong regional sourcing ecosystem specifically for Home Loans and Loan Against Property. · Drive partner acquisition aligned with monthly onboarding, login, sanction, and disbursement targets. · Leverage local market relationships across DSAs, property consultants, brokers, builders, and other sourcing networks to accelerate business scale.
- Partner Activation & Productivity · Support newly onboarded partners during early-stage setup, product understanding, and business activation.



· Enable faster movement from lead generation and login to sanction and disbursement. · Conduct partner training on lender programs, product eligibility, customer profile fitment, documentation, property requirements, and process flows. · Improve partner productivity through structured engagement plans, regular reviews, and market visits.
- Secured Loan Relationship Management · Act as the primary business owner for channel partners in the region. · Build and maintain long-term relationships with high-performing DSAs, connectors, property consultants, and other sourcing partners. · Provide day-to-day business support on product fitment, documentation, credit queries, property-related requirements, and process coordination. · Resolve partner escalations and coordinate with internal processing, credit, legal, technical, and operations teams to improve turnaround time.
- Business Growth & Portfolio Ownership · Drive regional Home Loan and LAP disbursement targets through partner engagement and structured sourcing plans. · Identify high-potential partners and scale their sourcing volumes through focused business plans. · Monitor lead, login, sanction, and disbursement productivity and implement corrective actions where required. · Build a balanced sourcing portfolio across Home Loans and LAP, while identifying opportunities for balance transfer, top-up, and other relevant secured lending propositions.



· Lead market expansion from Uttar Pradesh into adjacent North & Central India markets over time.

Key Deliverables (Success Metrics) ·

Achievement of Home Loan and LAP disbursement targets. ·

Monthly secured loan partner onboarding targets. ·

Partner activation and productivity improvement. ·

Improvement in lead-to-login, login-to-sanction, and sanction-to-disbursement conversion. ·

Regional sourcing and business growth contribution. ·

Expansion of high-quality DSA/channel ecosystem for HL & LAP. ·

Market penetration across Uttar Pradesh and future expansion territories.

Eligibility Criteria

·

7+ years of experience in secured lending, DSA/channel sales, or sourcing ecosystem management. ·

Robust experience in Home Loans and Loan Against Property. ·

Hands-on experience in partner-led sourcing through DSAs, connectors, property consultants, brokers, or similar channels. ·

Strong existing DSA/channel relationships in Uttar Pradesh is highly preferred. ·

Proven track record of scaling partner-led Home Loan / LAP sourcing and disbursement. ·

Strong understanding of secured lending products, credit processes, property/legal/technical requirements, and channel economics. ·

Comfortable with frequent travel across Uttar Pradesh and neighboring states.

Ideal Candidate Background ·

NBFC / Fintech secured lending channel sales teams ·

Banks / Housing Finance Companies – DSA relationship and channel management ·

Home Loan / LAP sourcing ecosystems ·

Regional secured lending sales leadership roles ·

Candidates with strong experience in Home Loans, LAP, and the DSA environment in Uttar Pradesh

Contact [email protected] HR – Chandrika | +91 78298 88084

📌 Area Head - Secured Loans (HL&LAP) (Lucknow)
🏢 Finance Buddha
📍 Lucknow