Agricultural Officer – Field Sales & Crop Advisory

Department: Agriculture / Sales & Marketing

Location: Lucknow, Uttar Pradesh

Reporting To: Regional / Branch Manager

Employment Type: Full-Time

Job Type: Field-Based

Job Summary

We are looking for a dynamic and result-oriented Agricultural Officer for Lucknow who will be responsible for extensive field activities, farmer engagement, crop advisory, product demonstrations and sales development.

The candidate will be required to regularly visit farmers, dealers, distributors, retailers, agricultural shops and farms, understand crop-related problems, provide appropriate agricultural and product guidance, conduct demonstrations and generate maximum sales of company products.

Key Responsibilities1. Field Sales & Business Development

- Conduct regular field visits across Lucknow and surrounding agricultural areas.
- Identify new farmers, dealers, retailers and potential business partners.
- Generate new sales opportunities and achieve assigned monthly and yearly sales targets.
- Develop and maintain strong relationships with farmers and channel partners.
- Promote company agricultural products through direct field activities.
- Generate repeat business through regular farmer and dealer follow-up.
- Identify new markets, crops and geographical areas for business expansion.
- Collect market information regarding competitors, pricing, products and farmer requirements.

1. Crop Knowledge & Farmer Advisory

- Possess good practical knowledge of major crops cultivated in Uttar Pradesh.
- Understand different crop stages such as seed treatment, sowing, vegetative growth, flowering, fruit development and harvesting.
- Identify common crop-related problems and provide appropriate technical guidance within the scope of the company's products.
- Guide farmers regarding proper product selection, application method, dosage, timing and precautions as per approved product label/recommendations.
- Understand soil, irrigation, weather and crop-management factors affecting crop performance.
- Maintain regular contact with progressive farmers and develop them as demonstration farmers.

1. Product Knowledge & Demonstration

- Develop complete knowledge of the company's agricultural products, composition, benefits, application, dosage and recommended crops.
- Conduct product demonstrations and field trials wherever appropriate.
- Explain product benefits and application procedures to farmers and dealers.
- Conduct farmer meetings, crop meetings, field demonstrations and product awareness programmes.
- Record demonstration results and farmer feedback.




- Coordinate with the technical/quality team regarding product performance and farmer observations.
- Ensure that product information communicated in the field is consistent with the approved label and applicable regulations.

1. Sales Promotion

- Plan and execute field-level sales promotion activities.
- Organize Farmer Meetings, Crop Seminars, Dealer Meetings and Field Demonstration Programmes.
- Create a strong network of progressive farmers who can help generate referrals and product awareness.
- Support dealers and retailers in promoting company products.
- Follow up on leads generated through farmer meetings, exhibitions, social media and other marketing activities.
- Convert farmer enquiries and demonstrations into actual sales through systematic follow-up.

1. Dealer & Distributor Development

- Identify potential dealers, retailers and distributors in the assigned territory.
- Regularly visit existing dealers and understand their sales requirements.
- Support dealers with product information and promotional activities.
- Develop secondary sales through effective farmer and retailer engagement.
- Monitor product availability and communicate stock requirements to the concerned team.
- Maintain healthy relationships with channel partners.

1. Market Intelligence

- Monitor competitor products, pricing, schemes and promotional activities.
- Collect information regarding new agricultural products and technologies.
- Identify crops and regions with high business potential.
- Submit regular reports on market trends, farmer requirements and competitor activities.
- Provide management with actionable feedback for product and sales strategy.

1. Reporting & Documentation

The Agricultural Officer will be responsible for submitting:
- Daily field visit reports.
- Farmer visit and enquiry reports.
- Dealer/retailer visit reports.
- Product demonstration reports.
- Sales and collection updates.
- Monthly sales achievement reports.
- New dealer/farmer development reports.
- Competitor activity reports.
- Crop and market feedback reports.
- Photographs and location-based proof of field activities wherever required.

Key Performance Indicators (KPIs) Performance will primarily be evaluated on:
- Achievement of monthly and annual sales targets.
- New farmer/customer development.
- New dealer and retailer development.
- Secondary sales generation.




- Number and quality of field visits.
- Product demonstrations conducted.
- Farmer meetings and crop programmes conducted.
- Conversion of demonstrations into sales.
- Repeat orders and customer retention.
- Expansion of assigned territory.
- Quality and timeliness of field reports.

Educational Qualification
- B.Sc. Agriculture / B.Sc. Horticulture / M.Sc. Agriculture preferred.
- Diploma in Agriculture with relevant field-sales experience may also be considered.
- Candidates with robust practical agricultural knowledge and field-sales experience will be preferred.

Experience
- 2–5 years of experience in agricultural field sales, crop advisory, agri-inputs, fertilizers, biostimulants, plant nutrition, pesticides or related agricultural products.
- Experience in Uttar Pradesh agricultural markets will be an added advantage.
- Fresh candidates with excellent crop knowledge and strong field-sales ability may also be considered.

Required Skills
- Excellent knowledge of agricultural crops and farming practices.
- Strong field-sales and business-development skills.
- Good product presentation and demonstration skills.
- Ability to communicate effectively with farmers in Hindi.
- Good interpersonal and relationship-building skills.
- Willingness to travel extensively in the assigned territory.
- Target-oriented and self-motivated approach.
- Basic knowledge of MS Office / Excel / Mobile reporting applications.
- Two-wheeler and valid driving licence preferred.

Candidate Profile The ideal candidate should be a field-oriented agriculture professional who is comfortable spending most of the working day in the field. He should be able to:

Understand Crop → Identify Farmer Requirement → Suggest Appropriate Product → Demonstrate Product → Follow Up → Generate Sale → Develop Repeat Business.

Salary & Benefits

Salary: As per qualification and experience.

Additional benefits may include

- Travel / conveyance allowance as per company policy.
- Performance-based incentives.
- Mobile / communication allowance as per company policy.
- Other benefits as applicable under company policy.

Important Requirement The candidate should be willing to undertake extensive field travel and should have a strong focus on sales generation, farmer development and territory expansion.

Primary Objective:

To increase the company's agricultural product sales in Lucknow and the assigned territory through farmer education, crop advisory, product demonstrations, dealer development and continuous field-level business generation.

Pay: ₹15,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Agriculture Officer (Buldana)
🏢 Ab Solution pvt.ltd
📍 Buldana