Agricultural Officer – Field Sales & Farmer Support

Location: Lucknow, Uttar Pradesh

Department: Agriculture / Sales & Field Operations

Position: Agricultural Officer

Employment Type: Full Time

Experience: 2–5 Years

Job Summary

We are looking for an experienced and result-oriented Agricultural Officer for our Lucknow office. The candidate will be responsible for regular field visits, farmer interaction, crop guidance, product demonstrations, dealer/distributor support and increasing sales of agricultural products.

The candidate should have good practical knowledge of agriculture, crops, fertilizers, bio-stimulants, plant nutrition and crop management practices and should be comfortable working extensively in the field.

Key Responsibilities1. Field Visits & Farmer Interaction

- Regularly visit villages, farms, dealers and agricultural markets in the assigned territory.
- Meet farmers and understand their crop-related requirements and problems.
- Develop strong relationships with farmers and local agricultural networks.
- Identify new farming areas and potential customers.
- Maintain regular follow-up with existing farmers and customers.

2. Agricultural Guidance
- Provide farmers with practical knowledge related to:
- Crop selection
- Crop nutrition
- Soil and crop management
- Fertilizer usage
- Bio-stimulants and plant growth products
- Pest and disease management, within the permitted scope
- Crop growth and yield improvement practices
- Explain proper product usage, dosage and application methods as per approved product recommendations/labels.
- Conduct farmer meetings, field demonstrations and product awareness programmes.

3. Sales Development
- Generate current leads through field visits and farmer meetings.
- Increase sales of the company's agricultural products in the assigned territory.
- Develop new dealers, retailers and agricultural contacts.




- Support distributors/dealers in generating farmer demand.
- Follow up on leads and convert them into sales.
- Achieve monthly and quarterly sales targets assigned by management.
- Identify opportunities for increasing product penetration in the assigned area.

4. Product Promotion & Demonstration
- Explain product features, composition, usage and benefits to farmers.
- Conduct product demonstrations and field trials where approved.
- Collect farmer feedback regarding product performance.
- Communicate market feedback and competitor activities to management.
- Ensure that product information shared with farmers is consistent with approved product labels and regulatory requirements.

5. Market Development
- Survey agricultural markets and identify potential areas for business expansion.
- Study local crop patterns, seasonal requirements and farmer demand.
- Identify potential dealers, distributors and institutional customers.
- Monitor competitor products, pricing and market activities.
- Prepare regular market-development reports.

6. Reporting & Documentation
- Submit daily/weekly field visit reports.
- Maintain records of farmer meetings, leads and sales follow-ups.
- Maintain dealer/distributor visit reports.
- Submit monthly sales and field activity reports.
- Track sales targets versus actual achievement.
- Maintain records of product demonstrations and farmer feedback.

Key Performance Indicators (KPIs)
- Monthly sales achievement.
- Number of farmer visits and meetings.
- New farmer/customer acquisition.




- New dealer/retailer development.
- Product demonstrations conducted.
- Lead generation and conversion.
- Territory sales growth.
- Dealer/distributor support and retention.
- Quality and regularity of field reporting.

Qualification

B.Sc. Agriculture / B.Tech. Agriculture / M.Sc. Agriculture or equivalent agricultural qualification.

Experience

2–5 years of experience in agricultural field work, agri-input sales, fertilizer, bio-stimulant, plant nutrition, crop management or related agricultural business.

Fresh candidates with strong agricultural knowledge and excellent field-sales skills may also be considered.

Required Skills

- Strong practical knowledge of agriculture and crops.
- Good knowledge of local farming practices in Uttar Pradesh.
- Excellent farmer communication and relationship-building skills.
- Strong sales and negotiation skills.
- Willingness to travel extensively in rural/field areas.
- Ability to conduct farmer meetings and product demonstrations.
- Basic knowledge of MS Excel, WhatsApp and mobile reporting.
- Target-oriented and self-motivated.
- Hindi communication is mandatory; knowledge of local dialects will be an advantage.
- Valid driving licence and willingness to travel are preferred.

Candidate Profile The ideal candidate should be able to work independently in the field and should have the ability to understand farmers' problems, provide practical agricultural guidance, explain the company's products correctly, develop new customers and ultimately increase sales in the assigned territory.

Reporting To: Regional Manager / Sales Manager / Management

Job Location: Lucknow, Uttar Pradesh

Travel: Extensive field travel within assigned districts/territory will be required.

Pay: ₹15,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Agriculture Officer (Lucknow)
🏢 Ab Solution pvt.ltd
📍 Lucknow