About the Role

First Launch is looking for an experienced Account-Based Marketing (ABM) Specialist who can build and execute targeted B2B marketing strategies to generate high-quality leads and create business opportunities.

The ideal candidate should have strong experience in ABM, B2B lead generation, demand generation, email marketing, outbound campaigns, and enterprise client engagement. You will work closely with sales and marketing teams to identify target accounts, engage key decision-makers, and contribute to pipeline growth.

Key ResponsibilitiesAccount-Based Marketing Strategy & Execution

- Develop and execute ABM strategies for high-value B2B and enterprise accounts.
- Identify and research target accounts based on business potential and client objectives.
- Build account and persona-based targeting strategies for CXOs, founders, decision-makers, and key influencers.
- Create personalized outreach and engagement plans for priority accounts.
- Execute multi-channel campaigns to improve account engagement and generate business opportunities.

Lead Generation & Demand Generation
- Generate and nurture qualified B2B leads through targeted ABM and demand-generation campaigns.
- Develop lead-generation strategies using LinkedIn, email marketing, paid campaigns, outbound outreach, and other relevant channels.
- Build and manage lead-nurturing campaigns based on the buyer journey.
- Work closely with sales teams to qualify leads and support appointment and opportunity generation.
- Track lead quality, conversion, engagement, and pipeline contribution.

Campaign Planning & Execution

Plan and execute campaigns such as:

- Personalized email campaigns
- LinkedIn and outbound campaigns
- CXO and decision-maker outreach
- Account-specific campaigns
- Webinars and virtual events
- B2B content and thought-leadership campaigns
- Lead-generation campaigns
- Paid media campaigns
- SEO-led demand-generation initiatives
- Account-specific content and communication





Sales & Cross-Functional Collaboration
- Work closely with sales teams to understand target accounts, sales priorities, and business objectives.
- Coordinate with content, creative, digital marketing, and other internal teams for campaign execution.
- Work with calling/inside-sales teams to strengthen outreach and appointment generation.
- Ensure marketing campaigns are aligned with sales goals and client requirements.
- Communicate campaign progress, insights, and opportunities to relevant stakeholders.

Data, Analytics & Optimization
- Monitor campaign performance, lead quality, account engagement, conversion rates, and pipeline contribution.
- Analyze campaign data to identify what is working and areas for improvement.
- Use CRM, marketing automation, LinkedIn, analytics, and other marketing tools to manage and optimize campaigns.
- Continuously improve targeting, messaging, channels, and campaign strategies based on performance data.

Mandatory Skills
- 1–2 years of experience in B2B Technology, IT/ITES Marketing, ABM, Demand Generation, Lead Generation, or Business Development.
- Solid understanding of B2B marketing and enterprise sales cycles.
- Hands-on experience in Account-Based Marketing and B2B lead generation.
- Proven experience generating leads through LinkedIn, email marketing, paid media, outbound campaigns, events, SEO, or similar channels.
- Experience working with sales teams and business decision-makers.
- Strong understanding of buyer personas, account research, account mapping, and customer journeys.




- Hands-on experience with CRM and marketing tools such as Salesforce, HubSpot, Zoho, Marketo, Apollo, LinkedIn Sales Navigator, or similar platforms.
- Strong verbal and written communication skills.
- Good presentation, stakeholder management, and relationship-building skills.
- Ability to manage multiple campaigns and priorities independently.
- Strong analytical and problem-solving skills.

Preferred Skills
- Experience with intent-based marketing and AI-powered marketing tools.
- Knowledge of paid advertising, SEO, content marketing, and marketing analytics.
- Experience working with marketing agencies, vendors, or external partners.
- Experience handling B2B clients and managing client-facing marketing initiatives.
- Understanding of modern outbound and sales-enablement tools.

Education

Graduation in Marketing / Business Management or equivalent qualification from a recognized institution is preferred.

Why Join First Launch?

- Work with a growing B2B marketing and creative team.
- Work on real-world lead-generation and ABM campaigns for businesses across industries.
- Get exposure to strategy, marketing execution, sales, and client communication.
- Opportunity to work across multiple channels including ABM, LinkedIn, email, paid media, content, and digital marketing.
- Be part of a collaborative environment where ideas, ownership, and measurable results are valued.
- Opportunity to take ownership of high-impact marketing initiatives and grow with the organization.

Pay: From ₹300,000.00 per year

Benefits

- Paid sick time
- Paid time off

Application Question(s):
- What is your current CTC? Mandatory
- What is your Expected CTC? Mandatory
- What is your Notice Period / Last Working Day?

Experience:
- Cold Outreach: 1 year (Required)
- Account based Marketing: 1 year (Required)
- Email marketing: 1 year (Required)

Language:
- English (Required)

Work Location: In person

📌 ABM (Account-Based Marketing) Specialist (Bengaluru)
🏢 Think201
📍 Bengaluru