Job DescriptionAbout the Role NWe‘re looking for a Art Director who is equal parts designer, copywriter, and conceptual Nthinker - someone who cantake a performance marketing brief and turn it into Nscroll-stopping creative for Meta, Google, and other platforms. This is not a ‘just execute the Nbrief‘ role. We need someone who can originate ideas - the copy line and the visual - and Nthen have the craft to bring it to life themselves. NYou‘ll be working on high-volume, fast-turnaround performance creative, so you need to be Nas comfortable ideating ten hooks in an hour as you are polishing a hand-drawn illustration Nor building out a storyboard for a video shoot. NnWhat You‘ll Do N● Conceptualize and design performance-first creatives (statics, carousels, videos) for NMeta, Google, and other digital platforms, owning the idea from brief to final file. N● Write sharp, out-of-the-box copy for hooks, headlines, and ad narratives - you Nshould be as strong with words as you are with a design tool. N● Design and art-direct in a distinct, hand-illustrated visual style (think Blinkit, Swiggy, NZepto-style creative language) alongside more polished, conventional design work. N● Build storyboards and key visuals/graphics for video and motion projects, working Nclosely with video editors and production teams. N● Rapidly test and iterate on creative concepts based on performance data, staying Nclose to what‘s actually working on-platform. N● Use AI design/creative tools (e.G. Midjourney, Firefly, generative fill workflows, etc.) to Nspeed up ideation and production without compromising on craft. N● Maintain a high design bar across all output - typography, layout, color,



and Nillustration - while working within the speed constraints of performance marketing. N● Collaborate with performance marketing, brand, and content teams to align creative Noutput with campaign goals and platform best practices. N● Mentor junior designersand provide creative direction/feedback on their work, where Napplicable.n NnWhat We‘re Looking For N● 8–10 years of experience in a design/art direction role, with a portfolio that clearly Nshows both conceptual thinking and hands-on execution. N● Strong, versatile graphic design skills - you can move between clean commercial Ndesign and quirky, hand-drawn/illustrative styles. N● Proven ability to writecopy, not just design around someone else‘s - headlines, Nhooks, and short-form ad copy that‘s sharp and platform-native. N● Hands-on expertise in Adobe Photoshop, Illustrator, and other relevant design Nsoftware (After Effects/Premiere Pro is a plus for storyboarding and video work). N● Working knowledge of AIcreative tools and how to fold them into a fast-paced design Nworkflow.n● A genuine understanding of what makes performance creative work on Meta and NGoogle - this isn‘t branddesign, it‘s design that has to earn a click/conversion. N● Strong storyboarding skills for video/motion content. N● A conceptual mindset - someone who can look at a brief and come back with an Nidea, not just a layout. N● Ability to work at speed without dropping quality, and to take feedback/data and Niterate quick.nGood to Have N● Experience working withD2C, e-commerce, or quick-commerce brands. N● Familiarity with short-form video trends (Reels/Instagram/YouTube Shorts) and what Nmakes them perform.n● Prior experience mentoring or leading a small design team.

📌 Art Director - Performance Creatives (Alibag)
🏢 Truemeds
📍 Alibag