Job DescriptionIMPORTANT: NnPlease submit your resume in PDF format only, and kindly read the JD in its entirety. NnROLE OVERVIEW: NnThis is a brand-building leadership role within a fast-scaling, founder-led entrepreneurial group operating across the hospitality sector. NnWhile your primary focus will be transforming their flagship modern QSR chain into a widely recognized brand, you will also gain strategic exposure to an international dining concept (launching in Europe) and a B2B catering vertical. NnThis is nota pure performance marketing role. We are seeking a builder who understands how strong food brands are created through storytelling, aesthetics, and community pull. NnYou will begin as a hands-on Individual Contributor (IC) owning strategy and execution, with the mandate to make the primary brand one of the most trusted South Indian food brands. NnROLE DETAILS: Nnn Role: Brand & Marketing Manager Nnnn Experience Required: 3 to 6+ years Nnnn Client’s Industry: Hospitality Group (QSR, B2B Catering, International Dining) | ₹15 to 20 Crore Revenue Range Nnnn Location: Around Ulsoor, Central Bengaluru, Bengaluru Nnnn Travel Requirements: Yes (Domestic & International) Nnnn Employment Type: Full time Nnnn Work Arrangement: Work from Office (WFO) Nnnn Working Days: Monday-Saturday NnnABOUT THE CLIENT’S COMPANY: NnOur client is a dynamic, founder-led hospitality group scaling multiple verticals at once, with a focus on long-term and sustainable growth. Nnn A modern South Indian QSR brand with 10+ outlets currently, expanding rapidly across India through franchise and partner-led models. Nnnn A large-scale B2B catering operation serving 6,000–8,000+ meals a day to institutional clients, targeting 40%+ CAGR over the next 5 years. Nnnn A premium international casual dining concept, with its first outlet launching in Europe this year. Nnnn An early-stage, AI-led, product-first FoodTech venture solving problems within the food ecosystem. NnnROLES & RESPONSIBILITIES: Nn1. BRAND STRATEGY & PORTFOLIO OWNERSHIP Nnn Ownthe brand narrative, tone,



and visual identity across the hospitality portfolio, ensuring consistency and premium quality at every customer touchpoint. Nnnn Act as the custodian of brand aesthetics across social media, menus, packaging, in-store branding, and campaign creatives. Nnnn Lead the storytelling and content direction for the International brand launch and drive initiatives for the B2B catering vertical. Nnn2. SOCIAL MEDIA & CONTENT LEADERSHIP Nnn Take end-to-end ownership of the flagship brand's social media presence with a strong instinct for food aesthetics and visual storytelling. Nnnn Direct and guide agencies, creators, and freelancers to produce high-quality reels and short-form video content. Nnnn Ensure social media efforts drive genuine recall and craving, focusing on building community connection. Nnn3. ORGANIC GROWTH & FOOTFALL GENERATION Nnn Design and execute campaigns specifically to increase walk-ins, repeat visits, and organic traction, reducing dependency on paid media. Nnnn Build and manage structured neighborhood-level marketing calendars and partner with operations to ensure successful on-ground delivery. Nnn4. DATA, ANALYTICS & BUSINESS THINKING Nnn Track and analyze the impact of campaigns on store-level sales, footfalls, and CAC vs. organic traction. Nnnn Convert insights from POS data, Google Analytics, and aggregator dashboards (Swiggy/Zomato) into clear business decisions. Nnn5. EXECUTION OWNERSHIP Nnn Start as a hands-on Individual Contributor (IC) owning execution, from managing agencies to building brand playbooks. Nnnn Establish the processes required to hire and scale the internal marketing team over time. NnnWHAT SUCCESS LOOKS LIKE (12-18 MONTHS): Nnn Brand Recall:



Strong recognition for the primary brand in key markets. Nnnn Growth: Visible improvement in organic footfalls and repeat customer rates. Nnnn Presence: A consistent, high-quality social media presence that drives engagement. Nnnn Team: A small, high-quality in-house marketing team is hired and operational. NnnWHAT WE ARE LOOKING FOR: Nna) Must-Haves: Nnn Full-time bachelor’s degree in any field. Nnnn 3 to 6+ years of marketing experience with mandatory experience in F&B; / QSR / Restaurant industry. Nnnn Proven judgment in food aesthetics, content creation, and visual storytelling. Nnnn High ownership and a founder-compatible mindset; comfortable owning bothstrategy and execution. Nnnb) Nice-to-Haves: Nnn MBAdegree (preferably in Marketing & Branding). Nnnn Experience scaling a consumer brand or exposure to multi-outlet restaurant businesses. Nnnn Ability to balance creativity with commercial discipline. Nnnc) Tools & Skills Required: Nnn Proficiency in Excel/Google Sheets, Google Analytics, and POS Data analysis. Nnnn Deep understanding of Swiggy & Zomato dashboards and ecosystems. Nnnn Ability to guide visual content and design direction effectively. NnnPERKS & BENEFITS: Nnn Direct, high-impact working relationship with the Founder. You'll see the real outcome of your work daily. Nnnn Broad business exposure across QSR, institutional catering, and international expansion. Nnnn A genuine global-plus-local mandate: scaling operations in India while driving an international (European) launch. Nnnn A real ownership culture. You'll get meaningful autonomy, real challenges, and real wins, with no hand-holding. NnnREPORTING STRUCTURE: NnThis role reports directly to the Founder. NnCANDIDATES / APPLICANTS, PLEASE NOTE: NnApex GrowthTalent and/or its representatives never charge any fees or money at any stage of the recruitment process. We will never ask for OTPs, bank details, credit/debit card information, PAN, Aadhaar numbers, tax documents, or investment reports.

📌 Brand & Marketing Manager (Karnataka)
🏢 Apex Growth Talent
📍 Karnataka