Job DescriptionOverview NnFor a media planning & buying trading business, the Head Media Sales role should be commercially driven—focused on client acquisition, media inventory monetisation, agency/client relationships, negotiations, margins, collections, and revenue growth, rather than only conventional media sales. NnDesignation: Head – Media Sales NnDepartment: Media Planning & Buying / Media Trading NnReports to: Founder / Managing Director NnRole Objective: Own and grow the media trading business by acquiring advertisers and agency accounts, developing media solutions, negotiating competitive buying rates, protecting margins, and ensuring revenue realization across TV, Print, Radio, OOH, Cinema and Digital media. NnKey Roles & Responsibilities Nn1. Revenue & BusinessGrowth NnOwn monthly, quarterly and annual media sales targets. NnDevelop new business across direct clients, advertising agencies and corporate accounts. NnBuild a solid pipeline of advertisers with recurring media spends. NnIdentify opportunities to increase share of wallet from clients. NnDevelop category-wiseopportunities across FMCG, BFSI, Auto, Real Estate, Education, Consumer Durables, Retail and other sectors. Nn2. Media Planning & Solution Selling NnUnderstand client briefs, objectives, markets, audiences and budgets. NnWork with the planning team to develop integrated media recommendations. NnPresent media plans based on reach, frequency, CPRP/CPM/CPT, market priorities and campaign objectives. NnSell solutions ratherthan simply offering media inventory or discounted rates. NnIdentify cross-media opportunities across TV, Print, Radio, OOH, Cinema and Digital. Nn3. Media Trading & Commercial Negotiations NnMaintain a clear understanding of market rates and offer rates as per Industry Standard. NnStructure client deals while protecting the company's trading margin. NnIdentify bulk-buying and strategic inventory opportunities. Nn4. Margin & Profitability Ownership NnOwn not only topline billing but also gross margin/contribution from media transactions.



NnMonitor buying cost versus client selling price. NnEstablish minimum margin thresholds for different media categories. NnPrevent excessive discounting purely to win business. NnReview account-level profitability regularly with management. Nn5. Client & Agency Relationships NnBuild senior-level relationships with CMOs, Marketing Heads, Brand Heads, Media Heads, procurement teams and agency leadership. NnPersonally manage strategic and high-value accounts. NnConduct regular client meetings and business reviews. NnBecome the escalationpoint for important commercial and media-related matters. NnBuild long-term annual/retainer/media-AOR relationships wherever possible. Nn6. Pitching & New Business NnLead media pitches and commercial presentations. NnDevelop customised proposals for prospective advertisers. NnCoordinate with planning, buying, digital, strategy and creative teams wherever required. NnParticipate in RFPs, media pitches and rate negotiations. NnConvert campaign-based clients into recurring media accounts. Nn7. Forecasting & Management Reporting NnMaintain a structuredsales pipeline and revenue forecast. NnTrack leads, proposals, negotiations, closures and repeat business. NnProvide weekly/monthly reports covering pipeline, billing, revenue, gross margin, collections and outstanding payments. NnAnalyse performance by client, salesperson, media category and business vertical. Nn8. Credit Control & Collections NnEnsure appropriate client credit terms before releasing campaigns. NnCoordinate with Finance for invoicing and collections. NnMonitor ageing and outstanding receivables. NnFollow up with clients for timely payment. NnAvoid exposing the company to excessive credit risk, particularly where media owners require earlier payment. Nn9. Team Leadershipn NBuild and manage the Media Sales/Business Development team. NnAllocate accounts, categories and sales territories. NnSet individual revenue and margin targets. NnConduct pipeline reviews and coach team members on pitches and negotiations. NnDevelop a performance-driven sales culture without compromising margins or collections. N

📌 Head Media Sales & Trading (Alibag)
🏢 YX MEDIA NETWORK PRIVATE
📍 Alibag