Job DescriptionRole Overview:/nWe are looking for a Content Strategist to lead content planning and execution across its international markets. This role sits at the intersection of strategy and execution — owning the content roadmap while also shaping creator briefs, performance creative, and e-commerce storytelling across different markets./nKey Responsibilities/nInternational Content Strategy/n/n- Develop and own the annual and quarterly content strategy for Fast&Up;'s international markets./n- Build market-specific content pillars based on consumer behaviour, cultural nuances, sporting calendars and business priorities./n- Identify content opportunities around sports, fitness, wellness, hydration, lifestyle and cultural moments./n/nSocial Media Content/n/n- Own content strategy for Instagram, TikTok, YouTube and other relevant platforms./n- Develop concepts for Reels, TikToks, static content, carousels, stories and other social formats./n- Identify trends, formats, sounds, conversations and cultural moments relevant to each market./n- Ensure content is optimized for engagement, reach and discovery./n/nCreator & Influencer Content/n/n- Work closely with the creator/influencer team to develop briefs and content directions./n- Develop creative briefs for different creator cohorts and use cases./n- Identify opportunities to convert creator content into paid media assets./n/nPerformance Content/n/n- Develop strategy for content specifically for Meta, TikTok and other paid platforms./n- Develop creative testing frameworks across hooks, formats, messaging,



CTAs and audiences./n- Analyse performance data and feed learnings back into content strategy./n/nE-commerce Content/n/n- Work with e-commerce teams to ensure strong product storytelling and consistency across all platforms./n- Help Develop enhanced product content, A+ content, banners, videos and platform-specific assets./n- Ensure brand consistency across D2C and marketplace environments./n/nTeam & Agency Management/n/n- Manage internal content resources, copywriters, editors and external agencies/creators./n- Build productive content workflows and approval processes across international markets./n- Brief creative teams and ensure timely delivery of assets./n- Maintain high standards of quality and brand consistency./n/nMarket & Competitor Intelligence/n/n- Track competitors and emerging brands across international markets./n- Monitor social and cultural trends in the Europe, GCC, South East Asia and other markets./n/nWork Exp:/n5–8 years of experience in content strategy, brand marketing, or social media, ideally with exposure to international/global markets./nSkills:/n/n- Strong understanding of social platforms (Instagram, TikTok, YouTube) — their formats, algorithms, and what drives engagement in each./n- Proven experience briefing and directing creators/influencers, with an eye for what makes content authentic vs. branded./n- Familiarity with performance marketing content — understands how creative testing (hooks, formats, CTAs) ties back to paid media results./n- Cultural fluency or working experience across different international markets./n- Excellent written and verbal communication skills; ability to write and evaluate briefs with clarity./n- Experience managing external agencies, freelancers, or a small internal content team./n- Comfortable working with data — can read performance dashboards and translate numbers into content decisions./n

📌 Manager - Content Strategy (Haryana)
🏢 Fast&Up India
📍 Haryana