Job Title: Content Editor & Marketer — AI-First Search (SEO/AEO)Department: MarketingLocation: Coimbatore (Work from Office)Employment Type: Full-timeExperience Level: 2+ yearsCompany OverviewCartrabbit builds customer retention software for eCommerce businesses — loyalty programs, reviews, referrals, and email marketing tools — used by 50,000+ merchants worldwide across Shopify and WooCommerce. We are a product-first SaaS company based in Coimbatore, competing globally from day one.Role SummaryWe are looking for a Content Editor & Marketer to own our visibility across both traditional and AI-driven search. This role combines classic SEO with Answer Engine Optimization (AEO) — ensuring our content ranks on Google, is featured in AI Overviews, and is cited by tools like ChatGPT, Perplexity, and Gemini when users search for related products and solutions.Key Responsibilities- Develop and execute SEO and AEO strategies to improve organic visibility on search engines and AI-generated answers.- Structure content with clear entity definitions, direct answers, schema markup, and comparison-friendly formats optimized for both search algorithms and AI models.- Monitor and track how Cartrabbit's products are represented in ChatGPT, Perplexity, Gemini, and Google AI Overviews; Identify gaps versus competitors and address them.- Use AI writing and research tools to draft and scale content production, while applying strong editorial judgment to ensure quality and accuracy.- Edit and review all published content to maintain a consistent brand voice, eliminate unnecessary filler, and ensure all claims are supported by data or sources.- Conduct competitive content analysis to identify ranking and citation opportunities,



and develop content to capture them.- Collaborate with product and marketing teams to align content strategy with business goals.Required Qualifications- 2+ years of content writing/editing experience in B2B SaaS, preferably in eCommerce, retail technology, or marketing tools.- Working knowledge of AEO/GEO principles — how AI Overviews, ChatGPT, and Perplexity select and cite sources — or strong aptitude to learn quickly.- Solid understanding of SEO fundamentals: keyword research, search intent analysis, on-page optimization, and schema markup.- Proficiency with AI writing/research tools and SEO platforms such as Ahrefs, SEMrush, Google Search Console, and GA4.- A portfolio demonstrating content that has ranked, converted, or been cited by AI tools, with supporting performance data.- Strong organizational skills and the ability to consistently meet content deadlines in a fast-paced environment.Preferred Qualifications- Prior experience building or contributing to an AEO/GEO strategy from the ground up.- Familiarity with the eCommerce SaaS competitive landscape.What We Offer- Direct access to founders and leadership with minimal approval layers.- Ownership of a measurable function — rankings, AI citations, traffic, and signups tied directly to your work.- Prospect to build a new discipline (AEO) within the company from scratch.Application ProcessCandidates should submit:1. A portfolio of three content pieces they consider their best work, with one line on the measurable outcome of each (ranking, citation, conversion, etc.).2. (Optional but preferred) One example of a query where AI search engines currently give an inaccurate answer about our product category, along with a brief explanation of how they would correct it.Apply > [email protected]

📌 Hiring: Content Editor And Marketer (Chennai)
🏢 Cartrabbit
📍 Chennai