Job Type: Full-time

Job DescriptionWe're looking for a creative YouTube writer to work on a long-form content project for a leadingconsumer brand.The project explores everyday India through stories, observations, data and culture. Thesubjects may often look ordinary on the surface, but the goal is to uncover the more interestingstory underneath.We're looking for someone who can take a seemingly normal topic and make you think:"Wait... I never looked at it this way."What you'll be doingWriting long-form YouTube scripts from research, briefs and creative ideasTurning everyday subjects into engaging, entertaining storiesFinding the larger human, cultural, behavioural or business insight within a simple topicCreating strong hooks, narrative structures and payoffs that work for YouTubeConducting research and turning data and information into storytelling, rather than simplypresenting factsFinding creative ways to tell a story while working within brand guidelines, factual requirementsand multiple layers of approvalMaking branded content feel like good content first, rather than advertisingCollaborating closely with the creative and production team through ideation, drafts andrevisionsThe kind of writer we're looking forYou should be able to take something as ordinary as a product people buy, a habit people have, atrend people are following or something sitting in an Indian household and find a story worthtelling about it.You should be naturally curious.You should enjoy asking why.And most importantly,



you should be able to find a creative angle even when the subject itselfdoesn't sound particularly exciting.This role is not just about writing well. It's about thinking well.Must havePrevious experience writing long-form YouTube scriptsStrong understanding of YouTube storytelling and audience retentionExcellent research and fact-checking skillsAbility to structure a story rather than simply compile informationStrong conversational writing styleAbility to write in English/Hinglish depending on the requirementComfort working with feedback, revisions and brand constraintsA portfolio that demonstrates strong storytellingBonus points if youHave worked on documentary, explainer, culture, business or storytelling-led YouTube contentHave experience with branded contentHave worked with consumer brandsHave a strong understanding of Indian culture, consumers and internet behaviourRegularly watch and analyse good YouTube contentCan come up with interesting story ideas from seemingly mundane subjectsWho should apply?If your first reaction to a seemingly boring topic is, "What's interesting about this?", this role maynot be for you.If your instinct is, "Okay, but why do people do this?", we'd love to hear from you.Experience: 2–5 years preferred, but exceptional writers with robust work samples are welcome toapply.To applyPlease share your CV and 3–5 long-form YouTube scripts you have written. Published video linksare preferred wherever available.Engagement: Full-timeLocation: Delhi NCR preferred. Writers from other cities are welcome to apply, provided they areopen to relocating to Delhi NCR for the role.

📌 YouTube Long-Form Writer (New Delhi)
🏢 humour me
📍 New Delhi