JOB DESCRIPTIONPosition: Performance Marketing & Marketplace Ads Manager

Location: Gurugram (On-site)
Experience: 2–3 Years

About the Role

We are looking for a performance-driven Ads Manager with 2–3 years of hands-on experience in running and optimizing paid advertising campaigns across Meta Ads and e-commerce marketplaces. The candidate should be strong in campaign performance, keyword optimization, ROAS, CAC, and overall revenue growth.

Key Responsibilities

- Plan, execute, and optimize Meta Ads and marketplace advertising campaigns.
- Manage campaigns across platforms such as Amazon, Flipkart, Blinkit, Zepto, and other relevant platforms.
- Conduct keyword research, keyword targeting, search-term analysis, and bid optimization.
- Monitor and improve key performance metrics including ROAS, CAC, CTR, CPC, CPM, Conversion Rate, and ACoS/TACoS.
- Analyze campaign and product-level performance and identify opportunities for improvement.
- Optimize budgets, bids, keywords, creatives, audiences, and campaign structures.
- Track daily/weekly campaign performance and prepare performance reports.
- Coordinate with marketplace and creative teams to improve product visibility and sales.




- Identify underperforming campaigns and implement corrective strategies.
- Stay updated with advertising trends, platform updates, and current performance marketing techniques.

Required Skills

- 2–3 years of hands-on experience in Performance Marketing / Marketplace Advertising.
- Strong experience with Meta Ads Manager.
- Good understanding of Amazon Ads and other marketplace advertising platforms.
- Strong knowledge of ROAS, CAC, CPC, CTR, ACoS, TACoS, and conversion metrics.
- Good understanding of keyword research, bidding, targeting, and campaign optimization.
- Strong analytical and data-driven approach.
- Experience working with e-commerce/marketplace businesses will be preferred.
- Good communication and reporting skills.
- Strong knowledge of Excel/Google Sheets for performance analysis.

Ideal Candidate

A hands-on Ads Manager who can independently manage campaigns, understand numbers, identify performance gaps, and continuously optimize advertising to improve sales, ROAS, and customer acquisition efficiency.

Pay: ₹60,000.00 per month

Work Location: In person

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🏢 Etail Consultants Private
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