GRAPHIC DESIGN INTERN

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Brand Identity

Visual Communication

Creative Strategy

Digital Design

Art Direction

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Company: PopPop Labs Pvt. Ltd.
Department: Design, Creative & Brand
Position: Graphic Design Intern
Duration: 3 Months
Review Period: 1 Month
Work Mode: On-site
Location: M.G Road, Camp, Pune – 411001

ABOUT POPPOP LABS

PopPop Labs Pvt. Ltd. is a technology company developing products across Artificial Intelligence, Robotics, Social Technology, Civic Technology and Intelligent Hardware.

Our current product ecosystem includes:

PopPop

A social collaboration and experiences platform connecting people, communities, events, learning and work.

Poppy

An intelligent robotics initiative focused on physical AI, robotics and human–robot interaction.

Oneevolution

A civic-action platform connecting citizens, petitions, collective participation and institutional action.

PopBud

An AI-powered voice-interaction and knowledge-capture device and platform designed for education and professional environments.

We operate in an environment where technology, culture, design, branding and human interaction intersect.

THE ROLE

We are looking for a highly creative and visually curious Graphic Design Intern who wants to work on the visual identity of an emerging technology company and its products.

This is not simply a role for creating social-media posts.

You will work across:

Brand Identity → Visual Systems → Marketing → Product Communication → Digital Design → Campaigns → Presentations → Creative Direction

You will be expected to transform abstract ideas, technology concepts and business objectives into clear, distinctive and compelling visual communication.

CORE RESPONSIBILITIES1. BRAND IDENTITY

Assist in developing and maintaining visual identities across PopPop Labs and its products.

Work may include:

- Brand identity systems
- Typography
- Color systems
- Graphic elements
- Iconography
- Layout systems
- Visual language
- Brand guidelines
- Marketing templates
- Digital brand assets

Maintain consistency across multiple brand touchpoints.

2. SOCIAL MEDIA DESIGN

Create high-quality visual content for platforms such as:

- Instagram
- LinkedIn
- YouTube
- X
- Other relevant digital platforms

Design:

- Posts
- Carousels
- Stories
- Reels covers
- Announcements
- Educational graphics
- Product explainers
- Campaign creatives
- Founder content
- Company updates

The focus should be on visual storytelling rather than decorative design.

3. PRODUCT COMMUNICATION

Translate complex technology into accessible visual communication.

You may create visuals explaining:

PopPop

- Product features
- Events
- Communities
- Experiences
- Platform concepts
- User journeys

Poppy

- Robotics concepts
- Product capabilities
- Technology demonstrations
- Robot interactions
- Innovation stories

Oneevolution

- Civic participation
- Petition journeys
- Platform workflows
- Campaign communication
- Citizen engagement

PopBud

- AI voice interaction
- Device functionality
- Education use cases
- Workplace use cases
- Product demonstrations

You will learn how to communicate sophisticated technology without overwhelming the audience.

4. CAMPAIGN DESIGN

Work with the marketing team to develop complete visual campaigns.

The process may involve:

Campaign Objective → Audience → Concept → Visual Direction → Design System → Execution → Distribution

You may create:

- Campaign identities
- Key visuals
- Social campaigns
- Digital advertisements
- Launch creatives
- Promotional material
- Event campaigns
- Awareness campaigns

5. PRESENTATION & BUSINESS DESIGN

Create professional visual communication for internal and external use.

Potential deliverables include:

- Pitch decks
- Investor presentations
- Business proposals
- Partnership decks
- Product presentations
- Company profiles
- Research reports
- Executive presentations

Learn to communicate information through:





Hierarchy → Structure → Typography → Visualization → Narrative

6. PRODUCT LAUNCH DESIGN

Assist with visual systems for new product and feature launches.

Potential work includes:

- Launch identity
- Teaser campaigns
- Announcement graphics
- Product reveal creatives
- Feature explainers
- Launch decks
- Promotional assets
- Digital advertising

7. DIGITAL BRAND SYSTEMS

Help develop reusable design systems that allow the company to maintain visual consistency while scaling content production.

This may include:

- Templates
- Design components
- Typography systems
- Layout grids
- Icon libraries
- Social templates
- Presentation templates
- Brand asset libraries

8. CREATIVE CONCEPT DEVELOPMENT

Participate in brainstorming and conceptual development.

You may be asked to transform a simple idea such as:

“We are launching a new AI product.”

into a complete visual concept involving:

Narrative + Art Direction + Typography + Composition + Motion + Digital Execution

We value designers who can contribute to the idea behind the design, not only its execution.

9. ART DIRECTION

Assist in developing the visual direction of campaigns and content.

Potential responsibilities include:

- Moodboards
- Visual references
- Creative direction
- Photography direction
- Illustration direction
- Typography direction
- Composition
- Visual storytelling

Exposure to art direction is particularly valuable for candidates interested in building careers in brand and creative strategy.

10. VISUAL STORYTELLING

Learn to communicate concepts through visual narratives.

Potential formats include:

- Infographics
- Diagrams
- Product journeys
- Explainer graphics
- Editorial layouts
- Data visualization
- Story-driven carousels
- Technology explainers

The goal is to make complex concepts understandable, memorable and visually distinctive.

11. MOTION & VIDEO DESIGN

Depending on your skills and project requirements, you may contribute to:

- Motion graphics
- Animated social content
- Product animations
- Logo animation
- Reels
- Short-form video graphics
- Promotional videos
- Presentation animations

Experience with After Effects, Premiere Pro or similar tools is advantageous.

12. AI-ASSISTED DESIGN

Explore how AI can accelerate creative workflows.

Potential applications include:

- Concept generation
- Image generation
- Creative exploration
- Moodboard development
- Visual experimentation
- Image editing
- Background generation
- Rapid prototyping

AI should be treated as a creative tool, while maintaining strong human judgment over composition, originality, brand consistency and visual quality.

13. DESIGN RESEARCH

Research contemporary visual culture and design systems.

Analyze:

- Technology brands
- Startup branding
- Consumer brands
- Editorial design
- Digital design
- Typography
- Advertising
- Social-media aesthetics
- Emerging visual trends

The objective is to understand why certain visual systems communicate effectively, rather than simply copying trends.

14. COLLABORATION

Work closely with:

- Marketing
- Product
- Business Development
- Technology
- Founders
- Content teams
- UI/UX designers

Translate business and product requirements into visual outputs.

You should be comfortable receiving feedback, defending design decisions and iterating rapidly.

15. DESIGN QUALITY CONTROL

Maintain consistency and quality across visual assets.

Review:

- Typography
- Alignment
- Spacing
- Composition
- Resolution
- Brand consistency
- Accessibility
- Export formats
- Platform specifications

Attention to detail is essential.

16.



CREATIVE ASSET MANAGEMENT

Help organize and maintain:

- Brand assets
- Logos
- Templates
- Illustrations
- Photography
- Videos
- Campaign files
- Source files
- Exported assets

Maintain a structured design library that can be used by the broader team.

DESIGN METHODOLOGY

You may be exposed to:

- Visual hierarchy
- Gestalt principles
- Typography theory
- Color theory
- Grid systems
- Information design
- Editorial design
- Brand architecture
- Art direction
- Visual storytelling
- Design systems
- User-centered design
- Semiotics
- Creative strategy
- Communication theory

IDEAL CANDIDATE

We are looking for someone who combines creative intuition with structured thinking.

You should:

- Have robust visual taste
- Understand composition
- Notice typography
- Think conceptually
- Be curious about technology
- Understand digital culture
- Pay attention to detail
- Be comfortable experimenting
- Accept and implement feedback
- Work independently
- Be able to explain your design decisions

Most importantly, you should enjoy making ideas visible.

PREFERRED BACKGROUNDS

Candidates studying:

- Graphic Design
- Communication Design
- Visual Communication
- Fine Arts
- Advertising
- UI/UX Design
- Fashion / Visual Arts
- Media
- Animation
- Design
- Marketing

or related disciplines are encouraged to apply.

Self-taught designers with solid portfolios are equally welcome.

Portfolio quality is more important than academic credentials alone.

DESIGN TOOLSPreferred

- Adobe Photoshop
- Adobe Illustrator
- Figma
- Canva

Advantage

- Adobe After Effects
- Adobe Premiere Pro
- Blender
- Cinema 4D
- Procreate
- Framer
- AI creative tools

Candidates do not need expertise in every tool.

Strong fundamentals and the ability to learn new tools are more important.

PERFORMANCE & REVIEW

The first month will function as a structured review period.

Performance may be evaluated on:

- Creative quality
- Conceptual thinking
- Visual consistency
- Attention to detail
- Speed of execution
- Ability to interpret briefs
- Ability to take feedback
- Originality
- Brand understanding
- Collaboration
- Ownership
- Contribution to campaigns

High-performing interns may receive greater ownership over specific brands, campaigns or creative projects.

DESIGN CHALLENGE

Applicants may be asked to complete a short creative assignment.

Example:

“Choose one PopPop Labs product and develop a visual campaign concept for it.”

The submission may include:

- Campaign idea
- Moodboard
- Visual direction
- One key creative
- Brief explanation of the design rationale

We are evaluating:

Concept + Visual Thinking + Composition + Typography + Brand Understanding + Originality

WHAT YOU WILL LEARN

You will experience the creative lifecycle:

Brief
↓
Research
↓
Concept Development
↓
Art Direction
↓
Design System
↓
Execution
↓
Feedback
↓
Iteration
↓
Final Delivery

You will also work across different categories:

AI × Robotics × Social Technology × Civic Technology × Intelligent Hardware

WHY POPPOP LABS?

At PopPop Labs, design is not treated simply as decoration.

Design is a mechanism for translating:

Technology → Ideas → Stories → Perception → Understanding → Action

You will have the opportunity to work on the visual identity of an emerging technology company and contribute to products operating across multiple industries.

APPLICATION

Please submit:

- Resume
- Portfolio
- Behance / Dribbble / personal website / Figma / Google Drive link
- Any branding, campaign, social-media, illustration, UI or visual-design projects
- Briefly explain one design project you're particularly proud of and the thinking behind it.

PopPop Labs Pvt. Ltd.

Building brands and technologies at the intersection of intelligence, creativity and human interaction.

Pay: ₹5,000.00 - ₹8,000.00 per month

Work Location: Hybrid remote in Pune, Maharashtra

📌 Graphic Design Intern (India)
🏢 PopPop Labs
📍 India