Sales Development Representative

SERP Forge | Full-time | Remote | Reports to the Marketing & Growth Lead

About SERP Forge

SERP Forge is a B2B SaaS marketing agency helping software companies grow through SaaS SEO, link building, and performance-led marketing. Our SDR team creates new business conversations with SaaS and technology companies across our target markets.

The role

We’re hiring a full-time, outbound-first Sales Development Representative to build a qualified pipeline for our sales team. You’ll identify accounts that match our ICP, find the right decision makers, and start relevant conversations through automated cold email and LinkedIn. You’ll own the process from list research through qualification and a clean handoff to the Account Executive.

This role requires hands-on experience with sequenced cold email campaigns, LinkedIn Sales Navigator, and a CRM. Our email program runs on an outreach platform with automated follow-ups; experience limited to sending individual emails from Gmail or Outlook is not enough. Strong writing, clean data, and results you can explain are essential.

What you will ownTargeting and segmentation

- Translate our ICP into account and contact criteria by industry, geography, company size, decision-maker role, and buying signal.
- Build qualified account lists and identify relevant contacts such as Heads of SEO, SEO leads, growth or marketing leaders, and founders or CEOs at smaller companies.
- Use agreed signals such as active link building, SEO hiring, organic growth opportunities, competitor movement, or recent growth to prioritize and label accounts hot, warm, or cold. Verify each contact and record why the company fits.

Automated cold email outreach

- Source and enrich prospects in Apollo, verify email addresses with ZeroBounce or an equivalent tool, and launch multi-step campaigns through SalesHandy or a comparable sequencer.
- Own pre-launch checks for audience fit, suppression lists, data quality, personalization fields, links, copy, sequence timing, and follow-up logic.
- Manage automated follow-ups and route replies through the outreach inbox. Stop or remove prospects promptly when they reply, unsubscribe, or no longer fit the campaign.
- Monitor bounces, positive replies, qualified leads, and campaign performance. Protect sender reputation and recommend fixes when data quality or response quality drops.

LinkedIn prospecting

- Use LinkedIn Sales Navigator to identify target accounts, build focused lead lists, track relevant changes, and map multiple decision makers within priority companies.
- Run professional, research-based connection and follow-up outreach on LinkedIn, especially for high-priority prospects and contacts where an email is not the best first step.
- Maintain a complete, credible LinkedIn profile and represent SERP Forge professionally in prospect-facing interactions. Follower count is not the measure; the profile and outreach should build trust.
- Track LinkedIn touches and responses in the agreed workflow so email and LinkedIn activity support one coordinated account view.

Messaging and campaign improvement

- Write and improve segment-specific cold emails,



follow-ups, subject lines, and LinkedIn messages. Explain why the message is relevant to that company and person, using the signal and our service offer.
- Test clear message hypotheses such as audience, opening, proof, CTA, or cadence, and use positive replies and accepted leads to decide what to keep or change.
- Keep outreach concise, accurate, and natural. Avoid generic mass messaging, unsupported claims, and personalization that does not connect to a real business reason.

Qualification, CRM, and reporting

- Qualify responses against our ICP and agreed SQL criteria. Capture the prospect’s role, business context, relevant need or signal, interest, and agreed next step before handoff.
- Keep Pipedrive current with source, campaign, account and contact details, lifecycle stage, reply status, owner, notes, and next action. Prevent duplicates and incomplete records.
- Hand sales-accepted leads to the Account Executive with the full outreach and qualification context. Follow up on acceptance, rejection reasons, and meeting outcomes to improve targeting.
- Report weekly and at sprint close on accounts and contacts worked, verified sends, positive replies, sales-accepted leads, meetings where applicable, sourced pipeline, and the changes you recommend.

How success will be measured

Success is measured by qualified opportunities created and accepted by Sales, supported by sound targeting, reliable execution, and accurate reporting. Activity matters, but volume alone does not count as a result. Targets are agreed from ramp, channel capacity, and campaign priorities.

- Sales-accepted SQLs or qualified meetings generated from outbound and the pipeline attributable to those accounts.
- Positive reply rate and the conversion from contacted prospects to qualified, accepted leads.
- Target-account, contact, and email verification quality, including bounce and invalid-data trends.
- Consistent completion of the agreed email and LinkedIn outreach plan, with timely follow-up and reply handling.
- CRM accuracy, clear AE handoffs, and evidence that you use campaign results to improve segments and messaging.Required experience
- At least two years of hands-on SDR, BDR, or B2B lead generation experience, with direct responsibility for outbound results. B2B SaaS or agency experience is strongly preferred.
- Proven experience building and running automated cold email sequences in SalesHandy or a comparable sequencing platform. Manual Gmail or Outlook outreach alone does not meet this requirement.
- Hands-on LinkedIn Sales Navigator experience is required. You can demonstrate how you search, filter, prioritize accounts, and find relevant decision makers.




- Experience using Apollo or a comparable prospecting platform and ZeroBounce or another email verification tool.
- Strong written English and strong cold outreach writing skills. You can write clear, specific email and LinkedIn messages for different segments and improve them using response data.
- Working knowledge of a CRM, preferably Pipedrive, including lead stages, campaign/source attribution, follow-up tasks, notes, and handoffs.
- A verifiable record of qualified leads, meetings, or pipeline personally generated. You can separate your own contribution from team results and explain the metrics and timeframe.

Preferred experience

- Prospecting B2B SaaS, SEO, link building, digital marketing, or other professional services to decision makers in international markets.
- Using Ahrefs or another SEO platform to identify organic search, competitor, or link-building signals that indicate a likely need.
- Coordinating email and LinkedIn outreach within a structured account-based or multi-touch process.

Tools and workflow

Our current workflow uses LinkedIn Sales Navigator and Apollo for prospecting, Ahrefs for SEO and link-building signals, ZeroBounce for email verification, SalesHandy for automated campaigns and reply management, and Pipedrive for CRM and sales handoff. Direct experience with every named product is helpful; the required capability is to work confidently across prospecting, verification, sequencing, CRM, and LinkedIn Sales Navigator.

First 90 days

- Learn SERP Forge’s services, ICP, qualification rules, active segments, and handoff expectations; establish reliable tool and CRM habits.
- Build and validate focused account and contact lists, then launch or take ownership of automated email and LinkedIn outreach for agreed segments.
- Produce sales-accepted qualified leads against the ramped target, manage replies and follow-ups consistently, and maintain complete records in Pipedrive.
- Present a clear performance review with results, message and list learnings, pipeline contribution, and specific next tests

Interested candidates can drop your profile to [email protected]

Pay: ₹500,000.00 - ₹600,000.00 per year

Benefits:

- Flexible schedule
- Leave encashment
- Paid time off
- Work from home

Application Question(s):

- What is your current CTC
- What is your expected CTC?
- Do you have experience in specific to hunting leads for Digital PR services for a Marketing company ? If yes , please explain in few lines
- Are you an Immediate joiner?
- For each of your last three full months, how many unique target contacts did you reach through email and LinkedIn,

No of positive replies received -
No of qualified leads or meetings did Sales accept-
what pipeline did you personally source? Include campaign volume, channel mix, and your role.

- Choose a segment you prospected. Show how you used Sales Navigator to find the right accounts and buying group, which filters or signals you used, who you contacted, and who you excluded.

- What are the CRM Tools you have used ?

Experience:

- B2B SaaS SDR : 2 years (Required)
- Outbound sales: 2 years (Required)
- Lead generation: 2 years (Required)

Work Location: Remote

📌 Sales Development Representative (India)
🏢 SERP Forge
📍 India