Responsibilities:

- Manage Google Ads & Meta Ads campaigns for paid user acquisition.
- Handle ASO, SEO & SEM activities to improve organic growth.
- Perform keyword research and competitor analysis.
- Plan and execute growth & performance marketing campaigns.
- Conduct A/B testing and growth experiments.
- Monitor user retention, LTV, monetization, and campaign performance.
- Track and analyze data using Google Analytics and marketing analytics tools.
- Prepare regular performance reports and insights.
- Use AI and marketing automation tools to improve marketing efficiency.
- Work with creative and product teams to develop and optimize campaigns.

Skills Required:

- Google Ads & Meta Ads
- ASO, SEO & SEM
- User Acquisition & Performance Marketing
- Keyword Research & Competitor Analysis
- Google Analytics & Data Analysis
- A/B Testing & Growth Marketing
- Retention & Lifecycle Marketing
- AI & Marketing Automation Tools
- Creative Thinking & Problem Solving

📌 Digital Marketing Executive (Surat)
🏢 Vasundhara Infotech
📍 Surat