We are looking for a proactive and result-oriented Marketing Executive to join our team. The ideal candidate should have experience in lead generation, telemarketing, email marketing, lead scraping, prospect research, and client follow-ups.

The candidate will be responsible for identifying potential customers, initiating conversations with decision-makers, generating qualified leads, setting up meetings, and actively contributing to converting prospects into clients.

Key Responsibilities

- Source and identify potential business leads through various online platforms and databases.
- Conduct market and prospect research to identify relevant companies and decision-makers.
- Perform lead generation and lead scraping using different platforms and tools.
- Create and execute email marketing campaigns to promote products and services.
- Develop personalized email campaigns based on prospect profiles and business requirements.
- Ensure marketing messages are clear, professional, and delivered using the appropriate format and templates.
- Proofread emails for grammar, spelling, clarity, and overall quality.
- Ensure emails and marketing communications are mobile-friendly.
- Make outbound calls and follow up with prospects through phone, email, and other communication channels.
- Act as the initial point of contact for prospective clients and establish meaningful business conversations.
- Follow up with interested prospects and qualify leads based on their requirements.
- Schedule meetings and demos with decision-makers.
- Maintain and update lead and prospect information in CRM or other tracking systems.
- Track and analyze email, telemarketing, and other direct marketing campaigns.
- Work towards achieving lead generation, meeting, and conversion targets.
- Support off-page SEO activities and backlink generation.
- Identify new platforms and opportunities for generating qualified leads.




- Coordinate with the sales and marketing team to improve lead quality and conversion.
- Maintain regular reports on leads generated, follow-ups, meetings scheduled, and conversions.

Required Skills

- Solid communication and interpersonal skills.
- Good English communication skills, both written and verbal.
- Experience in B2B lead generation and telemarketing.
- Knowledge of email marketing and campaign management.
- Experience with lead scraping and online prospect research.
- Ability to identify and reach decision-makers.
- Basic understanding of SEO, off-page SEO, and backlink generation.
- Good follow-up and negotiation skills.
- Strong convincing and client-handling abilities.
- Familiarity with CRM, Google Sheets/Excel, email marketing tools, and lead-generation platforms.
- Target-oriented and self-motivated approach.
- Ability to work independently as well as within a team.

Preferred Candidate

The ideal candidate should be someone who enjoys finding new prospects, initiating conversations, generating meetings, and converting leads into business opportunities.

Candidates with experience in Digital Marketing, IT/Software Sales, B2B Sales, Lead Generation, Telemarketing, or Business Development will be preferred.

What We Expect

- Consistent lead generation
- Quality prospect identification
- Effective follow-ups
- Meeting generation
- Client relationship building
- Contribution towards business conversions

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹35,000.00 per month

Benefits:

- Leave encashment
- Paid sick time
- Paid time off

Ability to commute/relocate:

- Perungudi, Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

- what would be your expected salary?

Experience:

- total work: 1 year (Preferred)

Language:

- English, Hindi, Tamil (Preferred)

Willingness to travel:

- 25% (Preferred)

Work Location: In person

📌 Marketing Executive – Lead Generation & Telemarketing (India)
🏢 AATMIA DIGITAL MARKETING AND SECURITY
📍 India