Position Overview:

The Digital Marketing Manager will oversee the planning, development, and execution of the company's digital marketing strategies. This role requires a strategic thinker with a deep understanding of digital channels, analytics, and the latest marketing trends. The successful candidate will be responsible for increasing brand awareness, driving traffic to our website, and generating leads through various digital platforms.

Key Responsibilities:

- Strategy Development and Implementation:
- Develop and implement comprehensive digital marketing strategies aligned with business goals.
- Analyze market trends and competitor activities to identify opportunities and threats.
- Create and manage the digital marketing budget, ensuring cost-effective spending and ROI optimization.
- Campaign Management:
- Plan, execute, and optimize multi-channel digital marketing campaigns, including SEO, SEM, email marketing, social media, content marketing, and PPC.
- Monitor and analyze campaign performance, making data-driven decisions to improve results.
- Collaborate with the creative team to produce engaging and effective content.
- SEO and SEM:
- Oversee the SEO strategy to improve organic search rankings and increase website traffic.
- Manage SEM campaigns, including keyword research, ad copy creation, and bid management.
- Track and report on key performance indicators (KPIs) and metrics.




- Social Media Management:
- Develop and manage social media strategies to enhance brand visibility and engagement.
- Create and curate content for various social media platforms, including Facebook, Instagram, LinkedIn, Twitter, and YouTube.
- Monitor social media channels for feedback and engagement, responding appropriately.
- Content Marketing:
- Lead content marketing initiatives, including blog posts, articles, whitepapers, and multimedia content.
- Ensure the content aligns with SEO best practices and drives traffic and engagement.
- Collaborate with internal and external writers, designers, and videographers to produce high-quality content.
- Analytics and Reporting:
- Utilize web analytics tools (e.g., Google Analytics) to track website performance and user behavior.
- Prepare detailed reports on campaign performance, website traffic, conversion rates, and other key metrics.
- Use data insights to refine and optimize digital marketing strategies.
- Team Leadership:
- Manage and mentor a team of digital marketing professionals, providing guidance and support.
- Foster a collaborative and creative team environment.
- Stay current with industry trends and emerging digital marketing technologies.

Pay: Up to ₹1,250,000.00 per year

Work Location: In person

📌 Digital Marketing Manager (India)
🏢 Netclues Technologies
📍 India